General
States
Tickets
Misc
Campaigns & Goals
100
When are Google Ads open hour?
Every Tues & Wed from 12 pm- 1 pm
100
What are the steps for pushing an Adjust budget state?
Note if increasing/decreasing with detailed notes of adjustment and when
Note if the management fee will be increasing/decreasing and to what tier/pricing
100
What are the 4 main Ticket Categories for Google Ads?
Billing
Access
Fulfillment
Performance
100
How are the client's monthly fees for Google Ads determined?
Monthly Fee By their Budget tier
100
This campaign are shown on the articles, videos, or websites that consumers browse.
Display Ads: With display Ads ads are severed on Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
200
If you or a client is in need of CTM access what would you do?
Push Resend CTM access state
-Note who needs access (you or the client/both) with a full email address
200
In what scenario would we NOT use "Update Campaign using client Feedback" state?
For any campaign insights
200
What are 2 examples of when to open a Fulfillment Ticket for Google Ads?
Campaign insights
Complicated Scenarios
(Google Ads open hours also helpful)
200
What is the Monthly Pricing for a Google Ads account that has a budget of $800?
$399/month
200
What is the recommended campaign?
Client's goal: Drive online sales, reach potential customers wherever possible. Promoting their services/products at the lowest cost possible while bringing in ROI.
Performance Max: Harness Google’s machine learning. Helps to reach customers across multiple Google networks and platforms, drive sales for products, promotes exposure & advertising efficiency to help return on investment.
300
If a client wants access to their Google Ads Analytics what would you do?
Open T and specify to which Platform & providing a full email address.
300
In what scenario would you push the Update Campaign with a new landing page?
-Once a Client has Approved the LP, & it is live
-URL has been changed
300
What are the 3 most common Google Ads tickets?
NSF's
Billing failures
Update Billing
300
In order to qualify for a Monthly maintenance fee of $899 what would the client's Google Ads need to range from?
$2,001 - $4,000
300
What is the recommended campaign?
Client's goal: Increase sales and ROI by capturing the attention of potential customers who are actively searching for their products and are ready to make a purchase -what is the recommended campaign?
Shopping campaign- advertises their product to potential customers actively searching for that item online. This strategy can help drive qualified traffic to their e-commerce website, increase online sales, and ultimately grow their business.
400
How many documents are needed for Google Verification and what would they be?
2 Documents:
1) Driver's license: Zoomed out clear front and back picture in color and showing all 4 corners of the license.
2) ONE of the following acceptable forms below:
A letter or notice issued or stamped by the IRS, such as CP 575 that confirms your Employer Identification Number (EIN)
A copy of the organization’s Form 8871, 8872, or 990 from the IRS website
A state-issued certificate of business registration or incorporation
Your organization’s most recent SEC filing, including Form 10-K, 10-Q, or 8-K
A business credit report from Experian, Equifax, TransUnion, or Dun & Bradstreet
400
Name the 7 most common Google Ads states
1.Update Campaign using client Feedback
2. Adjust Budget
3. Pause/resume campaign
4. Resend CTM Access
5. Update campaign with new landing page
6. Collect identity verification Documents
7. Acquire Billing Verification code
400
Who do you add to a billing ticket for Google Ads?
The assigned PSA and Josh E (so he can modify payment on file)
400
If a client is paying $599/month- what budget range would the client be paying in Google Ads?
$1,001 - $2,000
400
This campaign is the best for generating leads and allows the ability to display your website listing at the top of the search results, and drive more traffic to your website, via running multiple extensions and auction bidding between competitors over keywords.
Search Ads
500
(Tricked ya-Not a Google Ads question)
If a client requests to cancel a product and we notice they are also on hosting but didn't mention anything about-Do you cancel hosting? (Why or why not)
Unless the client specifically mentions to cancel hosting-DO NOT cancel bc hosting is included for a yr and they paid up for that full year so we honor that.
500
What is required from Acquire Billing Verification code state?
Collect the verification code located on the clients card statement in order to verify the billing method.
500
What are 2 of the most common performance tickets for Google Ads?
Client complaining about performance
Significant negative changes in performance
(Google Ads open hours also helpful)
500
At what percentage is a client charged if their budget is $6k or more?
17.5% of the budget
500
Name the types of Discovery campaigns offered
Types of Discovery Campaigns:
- Video/Youtube Ads – Video campaigns let you show ads in videos on YouTube and on websites and apps running on Google video partners
- Gmail Campaigns – Gmail Promotional Ads are expandable ads displayed in the top tab in Gmail. With a click, these interactive ads expand into email-sized ads that can include videos and images and can be used to meet a variety of advertising goals.
- Performance Max Campaigns – Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.