Basic Concepts
This term refers to the maximum amount you're willing to pay for a click on your Google Ads.
What is CPC (Cost-Per-Click)?
This campaign type is best for businesses with physical locations that want to attract local customers.
What is a Local Campaign?
These are words or phrases that trigger your ad to show up in Google Search results.
What are keywords?
This type of ad format appears at the top of Google Search results with a green "Ad" label.
What is a text ad?
This metric measures the total number of clicks on your ad.
What is Click-Through Rate (CTR)?
Google Ads operates on a pay-per-_______ basis.
What is pay-per-click (PPC)?
This campaign type is designed to increase website visits and conversions by displaying ads to people who have previously visited your website.
What is a Retargeting Campaign?
This targeting method allows you to show your ads to people based on their location.
What is geo-targeting?
This ad format allows you to showcase multiple products in a single ad unit.
What is a Shopping ad?
This metric measures the percentage of people who click on your ad after seeing it.
What is Conversion Rate?
The amount a competitor is being shown on Google Ads to your Target Market.
What is Impression Share?
This campaign type aims to promote a specific product or service by displaying a single image ad across Google's network.
What is a Display Campaign?
These type of ads are used in retargeting and are found on the top, sides and bottom of websites
What are banner ads?
This ad format combines text and images to attract attention and encourage clicks.
What is a Responsive Display ad?
This metric measures the average amount you pay each time someone clicks on your ad.
What is Cost-Per-Click (CPC)?
The Tool That Allows You To Change Areas To See Where and If your Ads Are Running?
This campaign focuses directly on Google Business profile in which you must verify your business. You pay per lead with this campaign.
Local Service Ads
This targeting method allows you to show your ads on websites related to your keywords.
What is contextual targeting?
This ad format appears on YouTube and other Google partner sites before, during, or after videos.
What is a video ad?
This metric measures the total value generated by your ads compared to the cost of those ads.
What is Return on Investment (ROI)?
This feature allows you to schedule when your ads will appear to maximize their effectiveness.
What is ad scheduling (or dayparting)?
Designed to encourage people to call your business, and can appear only on devices that make phone calls.
Call Extension Ads
This type of keyword match type allows your ad to show for searches that include misspellings, synonyms, related searches, and other variations.
What is broad match?
This ad format appears at the top of the Gmail inbox and promotes your product or service.
What is a Gmail ad?
This strategy involves testing multiple variations of your ads to see which one performs the best.
What is A/B testing (or split testing)?