Pitching Google
This is the recommended minimum for Google Ads per month
What is $1k
Google Ads is a great example of this kind of ad
This day of the week is when Google Ads are launched.
What is Monday
This kind of campaign allows us to get ads in front of someone searching for a competition’s brand.
What is a conquesting campaign
Who is always more than happy to help close deals by hopping on the phone or sending an email as the “Google Ads Team Lead?”
Who is Taylor Pershing?
What is Bing
True/False:
Customer only wants to put money towards advertising a handful of products. Can we do this?
(what is) we can! True! It can be done!
This data point takes the number of clicks and divides them by the number of impressions
What is CTR
How will iOs14 affect Google Ads?
(what is) TRICK QUESTION IT WON’T lol
If the customer is already running Google Ads, and you don’t want to interrupt their Google Shopping ads, you’ll get access to what Google platform?
Google Merchant Center
Google Shopping Ads populate automatically based on product information on the customer's site. How does this information get sent up to Google?
What is the Product Feed
This type of campaign usually costs more than any other type, due to its usual effectiveness, and how competitive it is
What is a Shopping Campaign
This ecommerce platform isn’t supported for Google Ads
What is Magento1
This dollar amount is the lowest we can go when haggling over a management fee
What is $200
This kind of campaign is super helpful for larger customers with lots of products - it helps us gather more data faster, without relying as heavily on keywords.
What is a Dynamic Search Campaign
A customer already has Google Ads, and they don’t see the value in paying for a management fee. This Transitiv service might convince them to work with us.
What is an audit
This is what you need to do if there are ever any changes to a Google Ads budget
What is email Transitiv & cc Taylor
This kind of campaign gets an ad in front of someone searching the customer’s brand.
What is a Brand Campaign
BONUS: Explain why this type of campaign is helpful.