General & Ad Formats
What are the 3 teams in this training?
UMM, Kickstart and DSA
What are the two categories of conversion actions?
What type of keyword matching option in Google Ads would trigger your ad to show for the widest range of search queries?
Broad Match
If your advertisers asks if you are a Google employee, what should your response be?
What bidding strategy in Google Ads aims to get as many clicks as possible within a set budget?
Maximize Clicks.
What type of location options are offered under Location Targeting?
Presence, and Presence or Interest.
What are the sources of conversions?
Web, App, Call and Import
How can you exclude specific search terms from triggering your ads?
Negative Keywords
When making an Outbound Call, what is a legal policy that you must comply to?
Inform the user that the call may be recorded for Quality and Training, and get response in the form of a "Yes" or a "No".
If your advertiser wants to get conversion volume at a specific cost, what bidding strategy should he/she use?
target Cost-per-Action
or target Cost-per-Acquisition
Name at least 6 type of Ad Assets.
Call, Callout, SS, App, Price, Promotions, Sitelinks, Location, Affiliate Location, Image
How do you define Conversion Action and Conversion Goal?
Conversion Action: A specific customer activity that is valuable to your business.
Conversion Goal: Group of conversion actions organized by their category and optimization setting.
Samsung wants to start some ads on their Galaxy Phone series and wants to show when people search for Samsung Galaxy. What match type should they use?
Exact Match
What are 2 of the 3 ethics policies under the topic of Compliance?
1. No bribing for personal/professional benefit.
2. No involvement with Govt. officials for personal/professional benefit.
3. In no way should you personally benefit from a transaction based on your relationship with Google.
What are some best practices to use the bidding strategy "Maximize Conversion Value" or "tROAS"?
1. Conversion Tracking
2. Conversion Value setup
In the Display Network, how many websites and apps is Google Ads partnered with?
About 3.5+ million Websites and 650,000+ Apps
What are the 2 codes needed to be input into your wbesite's backend to enable conversion tracking?
1. Google Tag (gTag)
2. Event Snippet
What are 3 practices to come up with keyword list?
1. Think like a customer.
2. Use specific keywords to trigger ads on specific search terms.
3. Use generic keywords to reach out broadly.
4. Use Keyword Planner to offer you suggestions.
Name 3 best practices to secure information?
1. Watch out for intruders in the building.
2. Lock your screen when you are not attending your laptop.
3. Don't leave passwords on your desk.
4. Don't discuss internal information with external parties
5. Never use Google credentials on non-corporate devices.
6. Make sure you are sending right information to the right customer.
What are the metrics of focus when the you select the bidding strategy "Maximize Conversion"?
1. Conversion
2. Cost/Conv or CPA
What are some of the best practices to achieve creative excellence on Search Ads?
Use 15 headlines, 4 descriptions and 4+ Ad Assets.
What is conversion value, count and window?
Conversion Value: If you assign values to your conversions, you'll be able to learn the total value driven by your advertising across different conversions
Conversion Count: The number of times you want the system to record the conversion for a single user.
Conversion Window: The number of days after an ad interaction (such as an ad click or video view) during which a conversion will be recorded.
How does Phrase Match work, and what objective is it best suited for?
Match type that allows you to show your ads on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
Can be used for both Reach and Performance.
Name the at least 5 policy violations you want to avoid at all costs.
1. Don't take and input Billing Information on behalf of the customer.
2. Don't agree to T&Cs on behalf of the customer
3. Don't make modifications to the account without written authorizations.
4. Don't start the campaign on behalf of the customer.
5. Don't guarantee performance.
6. Don't agree to billing adjustments or refunds
Name at least 6 Bidding Strategies that are available on Google Ads
1. Target Impression Share
2. t/vCPM
4. CPV
5. Max Clicks
6. Manual CPC
7. Max Conversions
8. tCPA
9. Max Conversion Value
10. tROAS
9. eCPC