Account
What account access should a co-worker have, who needs to log onto the AdWords account to make changes and manage access levels?
A. MCC B. Administrative Access C. E-mail C. Read Only D. Standard Access
B. Administrative Access
Describe what you see in the search terms report?
The words which people typed into Google that triggered the Advertiser's ads.
An advertiser should always increase the bid of a keyword thinking of a positive profit margin.
True or False
False
If the user doesn’t specify a language preference, Google determines the default language preference ______.
A. by considering the user's IP address B. by considering the language of the query entered C. by considering the Google domain (like Google.fr) D. to be English
C. by considering the Google domain (like Google.fr)
Which keyword types automatically show for minor spelling variations and plurals?
A. Broad match B. broad match and broad match modifier C. Broad match and phrase match D. Broad match, broad match modifier, phrase, and exact match
D. Broad match, broad match modifier, phrase, and exact match
Which of the following is NOT set at the campaign level?
A. Budget B. Time Zone C. Default Bid D. Campaign Type
B. Time Zone
Which columns shows you the percentage of traffic a customer is losing out on due to their bids?
A. Top vs. Other B. Search Lost IS Rank C. Search Lost IS Budget D. Search Impression Share
B. Search Lost IS Rank
Which of the following is not a technique for optimizing/improving your account?
(1) Theme your ad groups (2) Improving your landing page (3) Increasing your daily budget (4) Changing your CPC (bid)
(3) Increasing your daily budget
Considering a user's IP address is the only method Google uses to show regionally targeted ads. True or False
False
With AdWords CPC advertising, you pay each time your ad appears on Google. True or False
False
Which of the following statements regarding your account performance is false?
1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid 2. A high CTR normally indicates that your campaign is performing well 3. A high quality score typically means the keyword/ads are relevant 4. You can use the Ads Diagnostic Tool to see if your ad is showing for a particular keyword query
1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid
What is the Auction Insights Report?
The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.
Janice makes shoes, socks and slippers. She makes these for men, women and children. What is the least number of campaigns & ad groups she should have in her account?
3 Campaigns with 3 Ad Groups each
Targeting your ads to all countries and territories is ideal for a business that ______.
1. provides software solutions to users in Phoenix, Arizona 2. sells Spanish-language books 3. makes handmade toys and ships them globally 4. has a distribution system that serves Western Europe and South America only
3. makes handmade toys and ships them globally
Difference between Google Search Partners and Google Display Network.
:-)
There is a minimum monthly amount that you have to spend on Google AdWords. True or False
False
Can you use more then one conversion code on one website?
(1) No. (2)Yes, but each code has to be on a different webpage. (3) Yes, there can be multiple codes on each page.
(2)Yes, but each code has to be on a different webpage.
What makes a good AdWords account?
(A) Tightly themed keywords (B)Long list of keywords in one AdGroup (C) Structure mirroring the website (D) Clear and compelling Ads
(1) A & C (2) A & B & C (3) A & C & D (4) A & B & D
(3) A & C & D
Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______.
1. low, low 2. high, low 3. low, high 4. high, high
2. high, low
Which of the following is NOT a way in which you can improve your ads for search targeting?
1. Target specific locations and languages. 2. View the keywords that your competitors use. 3. Choose keywords that are highly relevant for your product or service. 4. Use keyword-match types.
2. View the keywords that your competitors use.
When a user signs up for an Adwords account, which of the following information is taken at sign-up but cannot be changed later?
A. Payment type and Company name B. Billing currency and time zone C. Business address and company registration number D. Company name and time zone
B. Billing currency and time zone
What types of ads can be targeted to GDN?
(1) Text Ads (2) Image Ads (3) Text and Image Ads (4) Video Ads (5) All of the above
(5) All of the above.
Explain Ad Rank and Quality Score.
:-)
Mike owns a Restaurant in Grand Rapids. People love the food and are willing to come from 50 miles around; however majority of his customers come within a 3 mile radius. Right now, he is targeting the entire state What 2 things can Vandre do to improve his targeting?
1. Set 50 mile radius target around his store.
2. Set a 3 mile radium target around his store with a positive bid adjustment.
A low clickthrough rate (CTR) for your ads on the search network ______.
1. will increase the minimum CPC bid for your keywords 2. is abnormal, and should be escalated to an AdWords professional 3. will not affect the ranking of your ads on search results pages
1. will increase the minimum CPC bid for your keywords