Acquisition & Traffic Insights
Which report shows where your users came from?
Traffic Acquisition report
Which report shows how users interact with your pages?
Pages & Screens report.
Which Explore tool shows the steps users take to complete an action?
Funnel Exploration
What do we call an event a business marks as especially important?
Key event.
What do we call the place users came from before visiting your site (like search, ads, or social)?
Traffic source.
If a campaign shows high traffic but low engagement, what should you do?
Review targeting, messaging, or audience quality.
Which event happens when a user puts an item into a cart?
add_to_cart
Which Explore tool shows what users did before or after an event?
Path exploration.
What do we call a group of users who share the same behavior or traits (used for analysis)?
Segment.
In GA4, what metric counts the number of times users visit your site in a day?
Sessions.
What metric helps you see how long users stay on your site?
Engagement time.
Which event is usually used to track a completed sale?
purchase.
Which Explore method lets you build tables and charts to compare data?
Free Form exploration.
What do we call a group of users used for remarketing or comparisons?
Audience.
In GA4, what is any action a user takes on your site called
Event.
If one marketing channel brings traffic but few conversions, what is the best next step?
Investigate the channel and optimize it or shift budget to more effective channels.
If users leave your site quickly, what metric will help you understand this
Engagement rate or average engagement time.
Why might you use anomaly detection in Explore?
To identify unusual spikes or dips that may signal an issue or opportunity.
Which type of event is typically a good key event?
Events that represent success, like purchase or lead submission.
What event records when someone views a page
page_view.