The percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website
What is bounce rate?
100
How influential a page is to conversion, measured in Google Analytics. The higher the number, the better.
What is dollar index?
100
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting.
What is All Interactions?
100
This is the Google analytics term for the HubSpot term "visit."
What is a session?
100
This is the term for the different interactions someone has with your company.
What is a touchpoint?
200
This tells your analytics program how you want to weigh the importance of different touchpoints.
What is attribution model?
200
This is what you get when someone visits your site by directly typing in a URL.
What is direct traffic?
200
These reports allow marketers to create advanced reports by URL, source, or referrer to better understand what marketing efforts lead to conversions throughout the funnel.
What are attribution reports?
200
The people that visit your website or mobile app.
What are visitor?
200
The average amount of time a visitor spends on your site within a certain time period.
What is time on site?
300
This Google analytics feature allows you to group marketing activities together.
What is channel grouping?
300
A setting that allows you to alter the data that is displayed in your reports.
What is a filter?
300
This is an Attribution Report model in HubSpot that gives 100% of the credit to the first URL or source visited by a contact on your site.
What is First Touch?
300
A Google Analytics app that allows you to see the path people take when on your website.
What is visitor flow?
300
The time someone goes to the next page minus the time a visitor originally came to the page. This metric is calculated in Google Analytics.
What is time on page?
400
The number of customers divided by the number of contacts for the selected time period.
What is contact-to-customer conversion rate?
400
This is a name for user interactions.
What is a hit?
400
This is an Attribution Report model in HubSpot that gives 50% of the credit for the conversion to the first URL and 50% of the credit for the conversion to the last URL.
What is First and Last Interaction?
400
A brand new visitor coming to your website for the first time.
What is a unique visitor?
400
This is an Attribution Model in Google Analytics that gives the touchpoints that were closest in time to the conversion to get more credit.
What is time decay?
500
The number of people who converted on your website (typically filling out a form or another action you have predefined) divided by the number of people who visited your website.
What is conversion rate?
500
This is in HubSpot and tells the Attribution Report what data to look at as well as what Attribution model to use in the analysis.
What is an interaction score?
500
This is an Attribution Report model in HubSpot that gives 50% of the credit for the conversion to the first referring URL or source and 50% of the credit for the conversion to the last referring URL or source.
What is First and Last Touch?
500
The ability to group contacts based on similarities.
What is list segmentation?
500
A regular URL with a token (usually called a UTM parameter) attached to the end of it that helps keep track of where the view originated.