The unique number that identifies a Google Analytics property.
UA number (also called tracking ID or property ID)
100
A decision-making strategy used by organizations who don't rely on data.
What is the HiPPO.
100
This report highlights the pages on which users began their visit.
What is the Landing Pages report?
100
When they're created, goals are retroactive for this number of days.
What is zero?
100
A high-level traffic source categorization, this dimension is always required when using UTM tagging.
What is a medium?
200
A real-time filtering option that can be saved and applied across multiple reports.
What is segments or segmentation?
200
Usually text, these make up the rows in most Google Analytics reports.
What are dimensions.
200
By default, this report displays clickthroughs from all websites not recognized as search engines.
(All) Referrals / Referral Traffic
200
For a given goal, the maximum number of conversions recorded per session.
What is one?
200
By default, a clickthrough to your website from an email opened in an email client such as Outlook would count towards this traffic channel.
Direct
300
Apply one or more of these at the view level to permanently modify or alter any future data shown in reports.
What is a filter?
300
The technology used to determine whether a visitor is a new or repeat user.
What is cookies?
300
This report depicts long is has been since the visitors' last session, and also how often they return?
What is the Frequency & Recency report?
300
Destination, Duration, Pages/Screen per Session, Event
What are goal types?
300
Since 2013, most organic traffic from Google and Yahoo is recorded with this keyword.
What is (not provided)?
400
Use this view setting to consolidate URLs by removing name/value pairs (such as sessionid=123) that don't determine different page content.
What is the Exclude URL Query Parameters option?
400
A feature exclusive to Universal Analytics, this is useful for websites with a high percentage of logged in users.
What is cross-device tracking or User ID tracking?
400
This collection of reports gathers data from Doubleclick to estimate visitor details like age and gender.
What are the Demographics reports?
400
The Google Analytics access right required to create a goal in a view.
What is Edit privileges?
400
Of Direct, Organic Search, and Paid Search, the traffic channel that requires some form of campaign tagging to appear separately in the Channels report.
Paid Search
500
A colorful, dynamic report that shows page-to-page navigation of website users.
What is Visitor Flow or Behavior Flow?
500
A page-level metric which describes the percentage of page viewers who left the site on a particular page.
What is Exit Rate (or %)
500
Which channels are helping goal completions and Ecommerce transactions that don't occur on the first visit?
Assisted Conversions
500
In addition to Funnel Conversion Rate, this metric is calculated only if you have configured a goal with a funnel.
What is Goal Abandonment Rate?
500
If this medium drives a return visit, the Channels report will display the new visit as if it came from the previous medium instead.