Account
Reports/Creative
Optimization
Targeting
General
100
What would be the appropriate account access level to assign a co-worker who also needs to log onto the AdWords account to make changes and manage access levels? A. MCC B. Administrative Access C. E-mail D. Standard Access
B. Administrative Access - Can give account access, change access levels, cancel invitations from other users, edit any part of an account and its campaigns, including Billing, accept and reject manager account link requests and unlink manager accounts, browse the Campaigns tab, Opportunities tab, Tools tab, Account settings, and Billing, receive notification emails and reports and run reports
100
Describe what you see in the search terms report? A) Shows a list of keywords that showed your ads B) Shows every search query that resulted in your ad being shown and clicked C) Shows which ads are performing the best on Google searches D) Shows searches which lead to actual conversions
B) Shows every search query that resulted in your ad being shown and clicked
100
Q: The Ad Preview and Diagnosis Tool reports data for your ad's placement on the Google Display Network. A) True B) False
B) False - The Ad Preview and Diagnosis Tool reports data for Google search results only. It does not analyze your ad placement on the Display Network or the Search Partner Network.
100
If the user doesn’t specify a language preference, Google determines the default language preference ______. A. by considering the user's IP address B. by considering the language of the query entered C. by considering the Google domain (like Google.fr) D. to be English
C. by considering the Google domain (like Google.fr)
100
Which keyword types automatically show for minor spelling variations and plurals? A. Broad match B. broad match and broad match modifier C. Broad match and phrase match D. Broad match, broad match modifier, phrase, and exact match
D. Broad match, broad match modifier, phrase, and exact match
200
When a user signs up for an Adwords account, which of the following information is taken at sign-up but cannot be changed later? A. Payment type and Company name B. Billing currency and time zone C. Business address and company registration number D. Company name and time zone
B. Billing currency and time zone
200
Which columns shows you the percentage of traffic a customer is losing out on due to their bids? A. Top vs. Other B. Search Lost IS Rank C. Search Lost IS Budget D. Search Impression Share
B. Search Lost IS Rank - The percentage of time that your ads weren't shown on the Search Network due to poor Ad Rank in the auction. Raising the bid can improve the likelihood that the ad will show for a given ad auction.
200
Q: An advertiser should always increase the CPC of a keyword with a positive profit margin. A. True B. False
B. False - An advertiser may want to increase the CPC to increase exposure and generate more traffic.
200
Considering a user's IP address is the only method Google uses to show regionally targeted ads. A. True B. False
B. False - Google considers multiple signals such as the user's IP address, the language of the query entered, the Google domain, etc.
200
With AdWords CPC advertising, you pay each time your ad appears on Google. A. True B. False
False - With CPC advertising, you pay each time you ad is clicked by the user, after it appears on Google.
300
Which of the following is NOT set at the campaign level? A. Budget B. Currency C. Default Bid D. Ad Rotation
B. Currency - You choose the currency at the account-level.
300
What is the Auction Insights Report? A. Shows you amount of impressions that your ads received B. Highlights the number of auctions that you won C. Compares your performance with other advertisers who are participating in the same auctions that you are D. Lets you know if your budget is sufficient for all the eligible auctions
C. The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.
300
Which of the following is not a technique for optimizing your account? A. Organizing your ad groups B. Editing your ads C. Increasing your daily budget D. Changing your cost-per-click (CPC) bids
C. Increasing your daily budget - Optimization involves improving your existing account setup, such as campaign targeting, settings, ad groups, ads, KWs and bids. A budget increase is recommended only after you see value from your existing budget.
300
Vandre owns a sub shop in Grand Rapids. People LOVE his food and are willing to come from 50 miles around...but majority of his customers come within a 3 mile radius. Right now, he is targeting the entire state of Michigan and majority of his clicks are coming from Detroit which is way outside of his typical customer base. What 2 things can Vandre do to improve his targeting? A. Target all of US to attract anyone visiting Grand Rapids, and also a radius target of 3 mi around his store in order to set a +ve bid adj. B. Remove the state of Michigan from his targeting and set a -ve bid adj. for Detroit. C. Target only Grand Rapids and set a -ve bid adj. for Detroit. D. Set a 50 mile radius target around his store & a 3 mile radius target around his store with a +ve bid adj.
D. Set a 50 mile radius target around his store & a 3 mile radius target around his store with a +ve bid adj.
300
What are Google Search Partners? A. 3rd-party Search engines who have partnered with Google to show Google ads, with search powered by Google. B. 3rd-party websites who have space to show Google ads. C. Non-Google websites which show ads when users are browsing them. D. Google properties, such as Google News & Google Finance
A. 3rd-party Search engines who have partnered with Google to show Google ads, with search powered by Google.
400
There is a minimum monthly amount that you have to spend on Google AdWords. A. True B. False
B. False - Advertisers decide what they are comfortable spending each day, per campaign and this is called the Daily Budget.
400
What does the Top vs. Other segment show? A. Shows the percentage of users the advertiser is missing when they are at the top or bottom of the page B. shows what bid needs to be to be at the top of the page or other C. shows how an advertiser performs at different positions on the page D. shows the bids required to show in top positions and other positions
C. shows how an advertiser performs at different positions on the page
400
Janice has a shoe company. She only sells women's high heels, boots, and tennis shoes. What is the least number of ad groups she should have in her account? A. 1 B. 3 C. 6 D. 2
B. 3 - If she creates a single campaign, then her 3 ad group themes would be for 'high heels', 'boots', & 'tennis shoes'
400
Targeting ads to all countries and territories is ideal for a business that ______. 1. provides software solutions to users in Phoenix, Arizona 2. sells Spanish-language books 3. makes handmade toys and ships them globally 4. has a distribution system that serves Western Europe and South America only
3. makes handmade toys and ships them globally
400
Which of the following is not a way in which you can fine tune your ads for search targeting? 1. Target specific locations and languages. 2. View the keywords that your competitors use. 3. Choose keywords that are highly relevant for your product or service. 4. Use keyword-match types.
2. View the keywords that your competitors use.
500
Which of the following statements regarding your account performance is false? 1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid 2. A high CTR normally indicates that your campaign is performing well 3. A high quality score typically means the keyword/ads are relevant 4. You can use the Ad Preview & Diagnosis Tool to see if your ad is showing for a particular keyword query
1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid
500
Describe the difference between Search Impression Share and Search Lost IS Budget?
Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive. Search Lost IS (budget): The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. This data is available at the campaign level only.
500
Which keyword matching option provides the best possibility for high numbers of ad impressions? 1. Exact match 2. Phrase match 3. Broad match 4. High traffic match
3. Broad match
500
Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______. 1. low, low 2. high, low 3. low, high 4. high, high
2. high, low
500
A low clickthrough rate (CTR) for your ads on the search network ______. 1. indicates that your ads are not relevant to users seeing them 2. is abnormal, and should be escalated to an AdWords professional 3. will reduce your bids 4. will bring in more conversions
1. indicates that your ads are not relevant to users seeing them
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