The most common type of bidding by which an advertiser pays when someone clicks on their ad:
What is cost-per-click (CPC)
100
Using this type of targeting, an advertiser may choose to deliver his/her ads near their place of business.
What is Location Radius Targeting?
100
These types of ads appear on the Google Search Network:
What is Text Ads?
100
You must have this in order to set up an AdWords account?
What is a Google account?
100
This is the term used when a user types a word or phrase into a search engine.
What is a Query?
200
The Google Network is made up of these two networks:
What is Google Search Network and Google Display Network?
200
Choosing to deliver an advertiser's message to users already having visited their site is this type of targeting.
What is Remarketing?
200
There are multiple types of ads which are available on the Google Display Network, three of them are:
What is Text ads, Static Display Ads, Rich Media, Video
200
You are able to client manage multiple accounts by setting up this type of AdWords account?
What is My Client Center?
200
This type of keyword accounts for 33% of clicks and conversions?
What is Broad Matched?
300
The highest amount an advertiser is willing to pay for a click on their ad.
What is Maximum cost-per-click?
300
On the Google Display Network you can use this type of targeting based on your keywords to find the best place for your message.
What is Contextual Targeting?
300
Your ad can be delivered to a variety of languages, Google allows you to target to this number of different language choices.
What is 40?
300
While setting up your AdWords account, you will be asked to choose two things which cannot be changed at a later date.
What is Currency and Time Zone?
300
This is a free Google application for managing your AdWords accounts which can be downloaded and allows you to make changes quickly and share with others before making the changes live.
What is AdWords Editor?
400
An advertiser's Ad Rank is determined by a combination of two factors.
What is Bid & Quality Score?
400
There are three factors which can determine the location to which an advertiser's ads are delivered, these are:
What is Search Engine Extension, Search Query and IP address?
400
This type of ad delivery will run your ads more quickly each day until you run out of budget.
What is Accelerated Delivery?
400
This level of MCC account access allows you to cancel invitations from other AdWords users.
What is Administrative Access?
400
The Google Network has a massive reach of internet users around the world, reaching this %:
What is 83%
500
An advertiser may choose between two different types of ad delivery.
What is Standard Delivery or Accelerated Delivery?
500
An advertiser can improve the ROI of their contextually targeting campaign by adding these; which will allow them not to serve their ad to specific sites or types of sites.
What is Exclusions?
500
If you do not have a display ad to upload for a Google Display campaign, you can use this tool to build it in your AdWords account.
What is Display AdBuilder?
500
Three types of messages may show up in your AdWords account; they are:
What is Alerts, Notifications & Announcements?
500
There is a formula which determines your clickthrough rate (CTR), that formula is:
What is the number of clicks on your ad divided by the number of impressions shown multiplied by 100.