Explain AI to your Grandparents
What is Google's customer facing AI Tool?
Gemini
83% of consumers use 1 or both of these 2 websites daily
What are Google and YouTube?
Advertisers see +21% lift in long-term local awareness brand building by adopting this new YouTube Ad format
What are YouTube Shorts?
The undisputed leader in streaming watching time over any streaming platform on TV screens in the USA
What is YouTube?
Advertisers can keep the same media mix, but gain incremental efficiencies by changing how they buy vs what they buy
What is the benefit of programmatic advertising?
This is helping Marketers chart a new course
What is AI?
This type of AI allows you to tell Google Ads what action to focus on and it will prioritize that outcome
What is Smart Bidding (or Value Based Bidding)?
This AI Tool can be used for YouTube Shorts ideas, script generation, enhancing visuals and captions and more.
What is Gemini?
A Google owned platform where 80% of the content is "Live Programming."
What is YouTube TV?
This is Google's buying door that enables advertisers to run on YouTube, programmatically.
What is DV360?
These are the 4 key behaviors consumers engage in when using digital to vehicle research according to Google
What are searching, shopping, scrolling, streaming
This tactic is available in Google Ads Account and leverages a Dealers' 1st party data for smarter targeting?
What is Customer Match?
In addition to Google, Discovery and Gmail are two screens your ad could show up in this new AI-Driven Advertising Product
What is Demand Gen?
This allows advertisers to target perviously recorded content with a current message.
What is Dynamic Ad Insertion?
By applying these, advertisers can target consumers sending signals telling google platforms what they are in market for
What are Google Audiences?
This is currently showing at the top of the Google search results page
What are AI Overviews?
This is the year (date) that Janet Jackson's Rhythm Nation was released for the world to enjoy?
What is 1989 (Sept 16th)?
Your ads from these social networks can easily be repurposed to also run on YouTube Shorts
What are TikTok and Instagram
What is the most watched & growing content on YouTube ?
What are Sports?
By applying these, advertisers can limit over exposure, freeing up budget to target incremental reach
What are Frequency Caps?