AI Max Under the Hood
These are the three core technological components (settings) that make up AI Max for Search campaigns.
What are Search Term Matching, Text Customization, and Final URL Expansion?
Advertisers should wait at least this long (the learning period) after adopting AI Max before deciding which Negative Keywords to add.
What is 2 weeks (or 14 days)?
Mudd Advertising conducted a 30-day "Pre vs. Post" AI Max performance test for two dealerships located in this U.S. state, home to Waukesha.
Wisconsin
In the automotive industry, Tier 1 refers to the national manufacturer—commonly known by this 3-letter acronym—while Tier 3 refers to local franchised dealerships.
OEM (Original Equipment Manufacturer)
Founded in London in 1970 by brothers Maurice and Charles, this legendary advertising agency is notorious for its guiding philosophy: "Nothing Is Impossible."
Saatchi & Saatchi?
By eliminating keyword cannibalization and auction overlap, Account Consolidation helps campaigns reach optimal bidding efficiency up to this many times faster.
What is 2x faster?
Crucial for Tier 3 local dealerships to prevent territory overlap, this Ad Group-level location control (abbreviated LOI) matches buyers searching for or interested in specific geographic areas.
What is Location of Interest?
Scott Teigland, General Sales Manager at Boucher Buick GMC, summed up his showroom philosophy with this rhyme: "If you can just make the phone ring and _________, we’ll take care of it from there.’"
What is "door swing"?
In the 1986 teen classic 'Ferris Bueller’s Day Off,' Ferris and his friends accidentally launch this rare, cherry-red luxury sports car in reverse out of a glass garage and into a ravine.
What is a Ferrari?
This automaker is the world's largest vehicle manufacturer by volume and a flagship longtime partner of Saatchi & Saatchi.
Toyota
AI Max matches each of its 3 features to a distinct type of AI: Search Term Matching uses Predictive AI, Text Customization uses Generative AI, and Final URL Expansion uses this type of AI to crawl website content and route users.
What is Agentic AI?
Tier 3 local dealers use this specific control to block generic pages (like privacy policies or homepages) and strictly funnel traffic to high-converting Vehicle Detail Pages (VDPs).
What are URL Exclusions (or URL Controls)?
Across its auto clients in the case study, Mudd Advertising boosted overall conversions by this impressive percentage using AI Max.
What is 171%?
In 2021, teenage pop sensation Olivia Rodrigo dominated the global music charts with her record-breaking debut album SOUR, which kicked off with this massive, emotional lead single about a teenager finally getting her freedom to drive.
What is drivers license?
These are the names of your Google team for Saatchi / Synergize
Who are Nora and Jen?