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Those attitudes held by a significant number of people
Public Opinion
Means of communication that reach widely dispersed audiences simultaneously
Mass media
Private organizations whose members share certain views and objectives and work to shape the making and the content of public policy
Interest Groups
What was the first form of mass media in America?
Print Media
What is the world's largest ocean?
Pacific
Those events and issues that concern the public at large
Public affairs
Which form of mass media has been consistently increasing in the 21st century in terms of influence?
Internet
The process by which a person gains his or her political views
Political Socialization
The whole population that a poll aims to measure
Universe
What is the capital city of Spain?
Madrid
When did television news begin to boom in America?
1950's/1960's
What form of mass media did the television replace as the main source of political information?
Newspapers
What were the 3 major networks that dominated early television news?
ABC
CBS
NBC
Any person who has strong influence on the views of others
Opinion Leader
Which planet has the most gravity?
Jupiter
What is a sound bite?
Snappy reports that can be aired in a very short amount of time
Pollsters look to find what when conducting a poll/survey?
Representative slice of the population
What are the two most important early influences on many people’s political socialization?
Family and school
What is political socialization?
The process by which a person gains their political views
What year did the Berlin Wall "fall"?
1989
What is one problem with a straw poll?
Quantity over quality
Data might not accurately represent the population
Respondents are self selected
What are 2 of the 3 things that scientific polls have trouble measuring?
Intensity
Stability
Relevance
What are 2 limits on the media's influence?
Few people follow media coverage of political events very closely
People tend to follow political news that agrees with their own views
Being an informed citizen thus takes the effort to seek out in-depth news coverage of public affairs
Name 2 of the 5 basic steps of a scientific poll
Define the universe to be surveyed
Construct a sample
Prepare valid questions
Select and control how the poll is taken
Analyze and report the results
In what state did the first official American baseball game take place?
New Jersey