YouTube
The ad length that has the most scale across YouTube
What is :30 skippable or longform
Feature that blocks fraudulent, unsafe, or non-viewable inventory
What is pre-bid
The type of cost that should be discussed internally and externally
What is gross cost
The type of search campaign that safeguards a client's name and reputation
What is brand protect
If a task is not in here, it doesn't exist
What is ASANA
The smallest geo you can target in YouTube
What is zip code
The feature that prevents a campaign from spending all the budget in the first few hours of a day
What is bid pacing
Budget divided by CPM x 1,000 gives you this
What is impressions
The preferred bidding method for Google search
What is manual CPC
The document type for sharing budgets in channels or outside of the Ads Team
What is PDF
The campaign type that reports out video views in platform
The cheapest but less controllable inventory in IQM
What is the open exchange
GPS's main KPIs for voter contact campaigns
What are reach and frequency
The type of budget for a search campaign
What is daily budget
The type of targeted geo that can cross multiple state lines
What is DMA
The name of a list of YouTube channels that overindex for specific viewership
What is channel lineups or sitepacks
The feature that helps save advertisers money in a first price auction
What is bid shading
The figure most equivalent to a gross ratings point (GRP)
What is TRP
This needs to be changed after switching bids to manual CPC
What is max bid
This shazam-like feature allows us to track exposure on a television
What is ACR
The campaign type for a :06 bumper ad
What is skippable
The type of inventory that is negotiated directly with publishers to GPS's IQM seat
What is private marketplace deals or PMPs
The KPI that can not be summed to get an accurate figure
What is reach
Look here to find search impression share, absolute top of page rate, and more
What is auction insights
The name for a two week period of a plan or campaign
What is flight