1
A clothing business is profitable. Its owner wants lasting success. Which proposal best supports profitability, a loyal customer base and continuity?
A. Sell below total cost indefinitely to attract the most customers.
B. Delay supplier payments to finance expansion, although this risks losing essential supplies.
C. Maintain consistent quality, review prices against costs and honour supplier agreements.
D. Reduce quality without telling customers to increase this month's profit.
C. Long-term success requires several connected indicators: viable margins, customer trust and dependable supplies. Short-term sales or profit gained by persistent losses, unreliable payments or concealed quality cuts can undermine continuity.
Reasoning check: Would more customers make option A sustainable if every sale remains below total cost? Explain using the relationship between sales and losses.