It involves a public figure or a celebrity promoting or endorsing a product or a political candidate.
TESTIMONIAL
It is a way where speakers or writers can give or explain their ideas to readers or their audience, with the goal of impelling the readers or the audience to believe and agree with their point.
PERSUASION
It is a breaking parts of words to determine its meaning.
STRUCTURAL ANALYSIS
Refers to an author’s expression of his/her own opinion on a particular issue without examining and presenting enough evidences.
BIAS
It is a propaganda that plays on deep-seated fears.
FEAR
Logic and reasoning is used in order to persuade the audience.
LOGOS
_____ are attached to a root or stem to create a new world with a new meaning.
SUFFIXES
What example of connotation is this?
My neighbor is a mature woman.
POSITIVE CONNOTATION
Types of Propaganda that links a person or an idea to a positive symbol.
GLITTERING GENERALITIES
The speaker or writers persuades by appealing to the emotions of the audience while lacking of logic.
PATHOS
What are the type of Affixes?
SUFFIXES
PREFIXES
What example of connotation is this?
My new neighbor looks mature in that dress.
NEGATIVE CONNOTATION
Defined as the use of variety of communication techniques to create emotional appeal to accept a particular belief or opinion, aims to make people aware of services offered by certain entities.
PROPAGANDA
It does not need long statement to persuade someone. Short and direct to the point statements are sometimes more powerful than long ones.
USING DOMINANT STATEMENTS
It is a root word or a stem to change the meaning of the words.
AFFIXES
Unfair presentation of the issue. Focuses on one side only.
BIASED WRITING
What are the Four Classified Propaganda Techniques?
LABELLING
MAKING FALSE CONNECTIONS
SPECIAL APPEALS
LOGICAL FALLACIES
What are the several techniques that speakers or writers use in persuading their audience?
USING EMOTIONAL LANGUAGE
USING EXGGERATION
USING DOMINANT STATEMENTS
MAKING IT PERSONAL
MAKING THEM FEEL THAT THEY ARE THE ODD ONE
Fair presentation of the issue. Focuses on both sides.
UNBIASED WRITING