Grants
This type of grant provides funds based on a specific project or program.
What is a project grant?
This term describes the overall perception of your organization by the public.
What is brand image?
This type of marketing focuses on creating content that attracts and retains an audience
What is content marketing?
This section of a grant proposal explains why the project is necessary.
What is the Statement of Need?
These are directly observable and measurable results of a program (i.e. # of hours, # of students served).
What are outputs?
This document outlines the specific conditions and requirements for grant funding.
What is a Grant Agreement?
A short phrase that communicates the essential appeal of an organization.
What is a tagline?
A strategy that involves engaging with your audience on social media platforms to increase awareness
What is social media marketing?
RFP
What is the abbreviation for Request for Proposals?
The visual representation that links a program's resources, activities, and desired outcomes.
What is a logic model?
Grants that support the overall operations of an organization are known as?
What are operating grants?
This element of branding includes logos, colors, and typography.
What are visual elements?
Using data about your audience to segment them into different groups for targeted messaging is known as?
What is market segmentation?
This concise text outlines your organization's history, mission, and achievements
What is your organizational summary?
This term refers to the specific, measurable achievements a program aims to accomplish.
What are measurable outcomes?
A common requirement for grant management, this plan details how funds will be used.
What is a budget?
The process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
What is branding?
This term refers to the action or business of promoting and selling services or products, including market research and advertising.
What is marketing?
The part of the grant that outlines how much funding is required and how it will be spent.
What is a budget justification/narrative?
These are the actions on the logic model designed to directly achieve the program's objectives.
What are activities?
These funds can be used for anything being done at your nonprofit including overhead costs, expanding staff, equipment, training and more.
What are unrestricted funds?
This aspect of branding is crucial for nonprofits to differentiate themselves from others in the field.
What is UVP (Unique Value Proposition)?
The measurement used to determine the effectiveness of a marketing campaign.
What are KPIs (Key Performance Indicators)?
This key component of a grant proposal outlines the project's goals, strategies, and stakeholders.
What is the grant narrative/program description?
These are specific, measurable, attainable, relevant, and timely objectives.
What are SMART Goals?