Design Elements
This element refers to the overall image or structure as a whole.
What is form?
This principle refers to the distribution of visual weight in a design.
What is balance?
A luxury brand uses black colors and vertical lines. What feeling are they trying to create?
What is luxury/authority?
The study of the use of scarce resources
What is economics?
This Gestalt principle groups objects that are close together.
Proximity
This element can be horizontal, vertical, diagonal, or curved and helps guide the viewer’s eye.
What is line?
This principle ensures something stands out and grabs attention.
What is emphasis?
An ad is cluttered with too many elements and feels overwhelming. What element is being misused?
What is space (lack of white space)
This explains why people buy more of something because it is on sale.
What is the law of demand?
This Gestalt principle explains why we fill in missing parts of an image.
What is closure?
This element includes geometric, organic, and abstract types.
What is shape?
This principle uses differences in size, color, or shape to create visibility.
What is contrast?
A designer makes one headline much larger than everything else. What principle are they using?
What is emphasis (or hierarchy)?
This term refers to the next best alternative you give up when making a decision.
What is opportunity cost?
This color is commonly associated with trust and reliability.
What is blue?
This element includes positive space, negative space, and white space.
What is space?
This principle refers to the repeated use of elements like colors, fonts, or logos.
What is rhythm or repetition?
A brand repeats the same colors and fonts across all ads. What principle are they using?
What is rhythm or repetition?
When a company raises prices because demand is high, this reflects the interaction of what two forces?
What are supply and demand?
This type of balance creates a more dynamic and modern look.
What is asymmetrical balance?
This element can be physical, visual, or digital and influences how a design feels (rugged, luxury, modern).
What is texture?
This principle describes the path the viewer’s eye follows through a design.
What is movement?
A website uses diagonal lines and directional cues to guide users through the page. What principle is this?
What is movement?
This type of decision-making uses mental shortcuts rather than careful analysis.
What is bounded rationality (or heuristics)
This psychological effect says that things that stand out are more likely to be remembered.