The International Typographic Style
After returning to Switzerland from Paris in the early 1930s, he produced a series of posters for the Swiss National Tourism Office that remain some of the most recognizable posters in graphic design history.
Who is Herbert Matter?
This was the name given to Herb Lubalin's experiments with the form and meaning of alphabetic characters.
What are Typograms?
Otl Aicher led a group of students from this school in redesigning the visual identity system for Germany's national airline, Lufthansa.
What is The Ulm School of Design?
This early 20th century art movement was revived and extended by the psychedelic poster designers of the late 1960s?
What is Art Nouveau?
Paula Scher is a partner at what leading design firm based in New York City?
What is Pentagram?
The trailblazers of the Swiss International Typographic Style defined this as a socially useful and important activity where personal expression and eccentric solutions were rejected in favor of a more universal and scientific approach to design problem solving.
What is Design?
As art director at Harper's Bazaar, he used photography as a graphic medium capable of achieving dramatic scale shifts, interesting juxtapositions, and expressive movement.
Who is Alexey Brodovitch?
This term was often used by Deborah Sussman to describe her approach to the implementation of her visual identity system for the 1984 Summer Olympics in Los Angeles.
What is Kit of Parts?
Milton Glaser's Bob Dylan poster was based on a self-portrait this artist .
Who is Marcel Duchamp?
This book cover designer created the well-known silhouette for Jurassic Park by reproducing an image of a dinosaur skeleton from a reference book.
Who is Chip Kidd?
This typeface—the direct antecedent to Helvetica—was the preferred typeface for designers working Swiss International Typographic Style according to the lecture.
What is Akzidenz Grotesk?
During and after World War II, this organization abbreviated CCA—founded by Chicago industrialist, Walter Paepcke—employed the talents of a number of well-known graphic designers.
What is the Container Corporation of America?
Rather than having a logo-centric visual identity, this Ivrea-based Italian typewriter company used a loosely connected constellation of elements that formed a dynamic and flexible visual identity system.
What is Olivetti?
The Push Pin Almanack was published at cost by selling this to the typesetters, engravers, and printers who helped produce the magazine.
What is Advertising?
She designed the icons for the first Apple Macintosh.
Who is Susan Kare?
This Bauhaus professor & designer moved to Chicago during World War II and eventually founded the New Bauhaus there?
Who is László Moholy-Nagy?
He revolutionized film graphics by designing unified graphic materials to promote films such as The Man with The Golden Arm and Exodus.
Who is Saul Bass?
The iron-fisted approach to identity design doesn’t always work, as Massimo Vignelli discovered when the employees of this airline launched a “Save the Eagle” campaign during his time redesigning the airline’s visual identity system in 1967?
What is American Airlines?
Elena Serrano’s 1968 poster features the image of this slain rebel leader, which became an icon for struggles against oppression in third world countries.
Who is Che Guevara?
This English designer is credited as one of the progenitors of Grunge Typography.
Who is Neville Brody?
This professor at the Zurich Kunstgewerbeschule is credited with establishing the quality and discipline found in the Swiss design movement.
Who is Ernst Keller?
Ralph Ginzburg, Herb Lubalin’s partner at this magazine, was imprisoned for 8 months in 1972 due to the magazine’s controversial content.
What is Eros?
Perhaps the best example of Paul Rand’s dynamic approach to visual identity design can be found in the work he did for this small Indiana community.
What is Columbus?
The curly, cloudy, barely-legible handlettering used on many psychedelic posters was based on a typeface by this Vienna Secession designer.
Who is Alfred Roller?
Emigre, a graphic design magazine and type foundry, was founded by this celebrity design couple.
Who are Zuzana Ličko and Rudy VanderLans?