The International Typographic Style
This designer's Italian auto racing posters possess the same dynamic qualities as Herbert Matter’s Swiss Tourism posters, and don't stick to a rigid grid.
Who is Max Huber?
This is the name given to Herbert Matter’s approach to layering photographs and graphic elements in his posters.
What is Photomontage?
The philosophy of Gesamkultur, which posited the idea that the man-made environment could be totally reformed by synthesizing classical learning with modern technology and commonsense objectivity, was advanced by which group in the late 19th century?
What is the Deutscher Werkbund?
Many American graphic designers associated the use of Helvetica with the multinational corporations they believed to be sponsors of this conflict, and resisted the Swiss style based on ideological grounds.
What is the Vietnam War?
Nadine Chahine, pioneer of Arabic typeface design, is from this country on the eastern coast of the Mediterranean.
What is Lebanon?
Jan Tschichold encouraged the use of diagonal placements of type and graphic elements in this manifesto.
What is the New Typography?
American critics used this term to describe Jan Tschichold’s ideas about typography.
Deborah Sussman had an early and unpleasant experience with the European, static visual identity design paradigm as a student of this designer.
Who is Otl Aicher?
Psychedelic poster mania was believed to have been sparked in San Francisco by an exhibition of work from what art and design movements?
What is German Expressionism & Jugendstil?
As a kid in Ohio, Michael Bierut knew he wanted to become a graphic designer when he grew up after seeing a logo for this kind of company.
What is a forklift company?
Moholy-Nagy and Bayer used this class of sans serif typefaces emanating from the Bauhaus for their typophoto experiments.
What are geometric sans serifs?
He, more than any other American designer, initiated the American approach to modern graphic design.
Who is Paul Rand?
Creating a standards manual was not one of Paul Rand’s top priorities when he started working on redesigning this company's visual identity system in the late 1950s.
What is IBM?
Deborah Sussman’s plan for the 1984 Olympics in Los Angeles included this neo-grotesque sans serif typeface that was often used as an alternative to Helvetica by designers of the Swiss International Typographic Style.
What is Univers?
This designer of Ray Gun magazine is widely considered to be a jerk, and believes his critics are proof that he's doing something right.
Who is David Carson?
This class of typefaces emerged late in the industrial revolution, and had no connection to any specific place or prior historical time period.
What are grotesque sans serif typefaces?
The dynamic duo of graphic designer Reid Miles and photographer Francis Wolff successfully established the overall look and feel of this music label during the 1950s and 1960s.
What is Blue Note Records?
According to Meggs, the three “linchpin” elements present in all corporate identity programs are: a logo, a typeface, and this.
What is a consistent layout of elements following standardized formats?
Lance Wyman’s logo for the 1968 Olympics in this city mingled pre-Columbian influences with modernist op-art.
What is Mexico City?
This Austrian-American designer carved the information for an AIGA event into his skin and used a photo of the aftermath as the poster for the event.
Who is Stefan Sagmeister?
These two publications Swiss publications epitomized the International Typographic Style.
What are Ulm and Neue Grafik?
Using a palette of expressive type, organic shapes, and photography similar to Paul Rand’s work, Bradbury Thompson achieved a rare mastery of complex organization, form, and visual flow during his time at this publication.
What is Westvaco Inspirations?
The “norm of the beautiful” principle was the guiding principle of the Olivetti typewriter company, and influenced the dynamic approach this designer took to the company’s visual identity.
Who is Giovanni Pintori?
By the second half of the twentieth century, graphic designers sought to make concepts central to their work whereas earlier graphic design was mostly based on this.
What is narrative illustration?
Japanese designer Takenobu Igarashi used this type of orthographic projection for his signature style of dimensional letterforms?
What is axonometric projection?