Elements of Design
Principles of Design
Color Theory
Design Concepts
Famous Designers
100

This is a shape that connects two points

Line

100

This is created when one or more elements of design are used repeatedly to create a feeling of organized movement.

Rhythm

100

These colors are the basis for all the other colors on the wheel

Primary colors (red, yellow, blue)

100

The use of images, text, color and other creative elements to visually solve a problem or create visual messages

Graphic Desgin

100

A person with this job title might be the leader of the design team

Creative Director

200

This element is represented by wavelengths of light as which form a spectrum

Color

200

This can refer to the size of the head compared to the rest of the human body.

Proportion

200

Colors across from each other on the color wheel

Complementary Colors

200

Refers to how elements are arranged on the page

Composition

200

Caroline Davidson, a graphic design student at Portland State University, was initially only paid $35 when she designed the Swoosh logo for this company in in 1971.

Nike

300

This is a figure that is formed when lines connect and close together at the ends.

Shape

300

The distribution of the visual weight of elements on the page. Can be either symmetrical or asymmetrical.

Balance

300

A set of colors that form a square on the color wheel

Tetradic Color Scheme

300

The art of arranging text in a legible and visually pleasing fashion.

Typography

300

I was the Minister of Culture for the Black Panther Party.

Emory Douglas

400

This element visually represents how something may feel 

Texture

400

The part of the design that catches the viewer's attention, or stands out.

Emphasis

400

A set of colors that form three points on the color wheel

Triadic Color Scheme

400

A smaller representation of a bigger picture or idea, used frequently in websites, videos and page layouts. May be a square or rectangle

Thumbnails

400

I am a partner in the design firm Pentagram and best known for my work that combines typography and image

Paula Scher

500

Combining shapes to create a multi-dimensional object

Form

500

The feeling of harmony between all parts of the design, which creates a sense of completeness

Unity

500

Three colors that are next to each other on the color wheel 

Analogous Color Scheme

500

A basic model of something that is used to test out a possible solution

Prototype

500

I was the African-American female creative director behind the design of the 2000 Census for the United States Census form.

Sylvia Harris

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