Design Basics
Color Theory
File Types
100

This type of graphic is pixel-based and can easily become blurry

Raster (bitmap)

100

This is what we call the color itself.

Hue

100

This is a popular file format for saving photographs and images that will be used on the web. JPEGs are compressed, which means that they have a smaller file size than other formats, but some quality is lost in the process.

.jpg or .jpeg

200

This type of graphic is easily scalable because it's made up of complex algorithms.

Vector

200

We use RGB mode for what type of artwork?

Digital

200

This is a type of image file that doesn't compress an image so much that it loses some color; it also allows you to create a graphic with a transparent background, meaning you can export without a box around it. 

PNG

300

What program do we create vector based graphics in?

Adobe Illustrator

300

This word refers to the lightness or darkness of an image on a grayscale. It can also be referred to as brightness. 

Value

300

This is a popular file format for saving documents that will be shared or printed. ____ can be viewed on any device and are often used for distributing documents that will not be edited.

PDFs
400

What program do we create/edit raster graphics in?

Adobe Photoshop

400

This type of color mode is meant for all print media; when creating an image meant for print, you select DPI for your resolution and this color setting.

CMYK - Cyan, Magenta, Yellow, Black

400

This is the default file format for saving files in Illustrator. It preserves layers, text, and other editable elements, so it's a good choice if you plan to continue working on the file or if you want to retain the ability to make further edits.

.ai

500

RGB stands for this; a color mode meant for all digital screens. 

RED GREEN BLUE

500

Editing an image in RGB mode at a resolution of 72 ppi means this image is meant for this type of media.

Digital

500

This file format is native to Photoshop, meaning that when you save your image this way, you can later return to make changes to each of your layers. 

PSD - Photoshop Document

600

This refers to the sharpness of an image, meaning the number of pixels per one-inch square can make an image blurry or sharp. 

Resolution

600

This is the brilliance of the color; when this setting is lessened, color is removed from a layer, making it gray.

Saturation

600

This is a popular file format for saving vector graphics that will be used in other applications, such as InDesign or Photoshop. ____ files can be opened and edited in Illustrator, but they may not be editable in other software.

.eps

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