A 6-character system used for web coding and software organization of over 16,777,216 colors.
What is the hex code system?
100
The term for describing a color's position around the color wheel.
What is a hue?
100
Nike's logo is a good example of this logo family.
What is a symbolic or iconic logo?
100
A type of Gestalt designs where one specific part breaks from a pattern in an effective way.
What is an anomaly design?
100
The unit that type is measured in.
What are points?
200
A color blending mode used in print that is standard in all Illustrator files.
What is CMYK color?
200
The term for defining the darkness or brightness of a color, or the position inward or outward on a color wheel.
BONUS: name 3 terms that can mean this same thing!
What is value?
(it could also be LUMA or BRIGHTNESS).
200
A logo family centered around a graphic representation of acronym letters.
What is a letter mark logo?
200
A type of Gestalt design where the graphics are not closed shapes, but together create an illusion of what the shape should be. An example could be the WWF, Dodge, NBC, or the NBA logo.
What are closure designs?
200
The number of Picas in an Inch.
What is 6?
300
The first person to pioneer the organization of color on a wheel after studying how light passed through a prism.
Who is Sir Isaac Newton?
300
The 3 primary colors on the color wheel.
What is red, blue, and yellow?
300
A logo family that includes a creative use of typography and a symbol/basic graphic.
What is a combination mark?
300
A saying that is central to the Gestalt principle for how we perceive a design for it's unified whole, not just it's parts.
What is "the WHOLE IS GREATER THAN THE SUM OF ITS PARTS."
300
The number of points in a pica.
What are 12 points?
400
A similar system of organization and comparison that early pioneers of the Color Wheel used to help understand how some colors went well together and others did not.
What is musical notation?
400
What is an analogous color to Red?
(using Newton's 7 basic colors: red, orange, yellow, green, blue, indigo, and violet).
What is Orange or Violet?
400
A digital format that logos must be designed in so that they will look clean as small prints on a paper or even as big signs on the edge of a building.
What is vector format?
400
A description of how Gestalt principles tie into Graphic Design.
ANSWERS VARY, but...
What is creating designs that help viewers organize visual elements into groups or unified wholes so that we can direct their thinking and give them a deeper meaning.
400
The term used to describe the VERTICAL distance between all
of the letters in a sentence of type.
What is Leading?
500
The color for the HEX code 00FF00.
(here's an easy way to read this... 00 -- FF -- 00)
HINT: Hex is based off of RGB color.
What is green?
500
The complementary color for Violet.
(INSTRUCTOR: Open up 'Color Guide 1.jpg')
What is Yellow?
500
The logo family used by many classic sport teams that include detailed graphics and type within the graphic.
What is an emblem logo?
500
A Principle of Design that has huge benefits in the perceptions of Gestalt design where a design is perfectly balanced between the horizontal or vertical middle.
What is symmetry?
500
The term to describe how we line up design elements to invisible lines on the sides or the middle of our document.
DAILY DOUBLE! Name a second term you might hear for this.