Elements of Design
A mark with length and direction created by a point moving across a surface.
What is a line
The sense of oneness or wholeness where all parts work together as a team.
What is unity
The practice of not divulging a client's work-in-progress or business plans
What is confidentiality
This 19th-century invention allowed for perfect accuracy in capturing lines and values.
What is photography
Why do designers use contrast?
To create visual interest/hierarchy
An enclosed area that is 2D; can be either geometric or organic.
What is a shape
The principle referring to the regular repetition of elements to produce a look of movement.
Rhythm/Pattern
Providing proper recognition to original creators when using their work for inspiration.
Attribution/Credit
Before digital software, artists often used this medium to create 3D forms.
What is clay/paint
Explain why hierarchy matters in a layout
To establish a reading order.
The lightness or darkness of a color, often used to create contrast.
What is value
A focal point within an artwork that draws the viewer’s attention first.
Taking a colleague's work and claiming it as your own without permission.
What is plagiarism
A historical device that projected an image through a small hole to help artists trace.
Camera Obscura
Justify using negative space in a minimalist logo design.
To avoid clutter and focus on the message.
The actual or implied surface quality of an object, such as rough or smooth.
What is texture
A design that radiates from a central point, distributing visual weight equally.
What is radial balance
The term for when a designer's personal interests could interfere with their duty to a client.
This outfit type, consisting of nice slack and a tucked button down for men, or nice slacks/dress for women is the best option for an interview
What is conflict of interest
What is business professional
Before computers, typography was created using this method.
What is called printing press
How does a color scheme influence the mood of a design?
Colors evoke specific emotional responses
A 3D object, real or implied through light and shadow.
What is form
The principle that relates to the size relationships of elements within a composition.
What is proportion
Professional standard that requires designers to act in a client's best interest.
What is responsibility/standards
This modern technology uses software and digital platforms to create designs.
Critique a design where the font is unreadable; what principle is missing?
Readability/Functional Design.