GD Principles
This is the art and practice of planning and creating visual content to communicate ideas.
What is Graphic Design?
This is the act of saying, doing, or making something again.
Repetition
This stands for red, green, and blue, and it is an additive color model that mixes light to create a broad range of colors on electronic screens.
What is RGB?
In digital art, this is the "B" in the HSB model, determining how close a color is to maximum illumination or pure white.
What is brightness?
An advertising technique that evokes strong feelings like joy, fear, or nostalgia rather than focusing on logic.
What is emotional appeal?
This is the way you arrange design parts so people see them in order of importance.
What is visual hierarchy?
This is when visual elements line up along an imaginary axis so they relate to one another with order, harmony, and structure.
What is alignment?
This is a dark, solid shape of a person, animal, or object seen against a bright background.
What is a silhouette?
This is a specific color. This is the pure, dominant color family on the color wheel.
What is hue?
An advertising technique that uses hard data, percentages, or expert backing to build instant trust.
What are facts and statistics?
This is the empty area around and between design pieces.
What is white space?
This is the state of being strikingly different from something else in close association.
What is contrast?
This stands for Graphics Interchange Format, and is file format used to store both still and moving pictures.
What is a gif?
This is a unique heraldic visual design displayed on a shield, originating in medieval Europe to identify knights in
What is a Coat of Arms?
This technique relies on a trusted authority figure or digital influencer to vouch for a product's quality.
What is endorsement?
This design principle is where the two sides of a composition do not match, yet they still achieve visual balance
What is asymmetry?
This is the way an artist arranges visual elements like shapes, colors, and lines on a surface.
What is composition?
This is a labeled storage container or symbolic name in memory assigned to a value.
What is a variable?
This is a six-digit combination of numbers and letters used in web design and digital art to specify exact colors
What is a hex code?
An advertising technique that wraps product benefits into a relatable narrative arc that is easier for human brains to remember.
What is storytelling?
This is a formal type of balance where elements are mirrored or repeated evenly across a central axis or around a center point
What is symmetry?
This is the distribution of visual weight within a composition to create a sense of stability, equilibrium, and comfort.
What is balance?
This is art made by a system or set of rules that an artist creates, letting a computer or process finish the work with some independence.
What is generative art?
This is the intensity, purity, or vividness of a color.
What is Saturation?
This technique encourages people to buy a product because "everyone else" is doing it, tapping into the fear of being left out.
What is bandwagoning?