Marketing/Advertising
Graphic Design
Typography
Illustrator Workspace
Illustrator Tools
100
The group of people for which a message is designed.
What is TARGET MARKET?
100
The first step in the Graphic Design process.
What is GETTING TO KNOW THE PRODUCT/CLIENT?
100
A family of typefaces offering different weights.
What is a FONT?
100
Another word for "pages" in the workspace.
What are ARTBOARDS?
100
The tool used to MOVE an anchor point.
What is the DIRECT SELECTION tool?
200
An aspect of marketing which helps create awareness of a product.
What is ADVERTISING?
200
Once we know all about the product, one of the next two steps in the Graphic Design process - BEFORE we start creating on the computer.
What are BRAINSTORMING and SKETCHING?
200
One thing to avoid when working with long lines or paragraphs of type.
What is ALL CAPS?
200
We use these to help organize a complicated image.
What are LAYERS?
200
The tool used to create a blend of colors.
What is the GRADIENT tool?
300
Inclusive of logo, tagline, image; helps to promote a business so it's memorable, in a positive way.
What is BRANDING?
300
Color, type, photos.
What are ELEMENTS of DESIGN?
300
We increase this to add white space and give type breathing room.
What is LEADING or LINE SPACING?
300
The pull down menu which gives us the pallets (or panels) on the right hand side of the workspace.
What is WINDOW?
300
The tool used to blend two shapes together to create one single shape.
What is the SHAPE BUILDER tool?
400
What are three characteristics of a Target Audience?
What is AGE, GENDER, INCOME, EDUCATION, MARITAL STATUS, CHILDREN
400
Balance, white space, alignment.
What are PRINCIPLES of DESIGN?
400
Finishing strokes or brackets at the ends of letters.
What are SERIFS?
400
The pallet or panel used to set the characteristics of type.
What is the CHARACTER PALLET?
400
The tool used to add a 3-dimension effect to a shape.
What is the MESH tool?
500
The process that drives the feel, image and tone of advertising.
What is MARKETING?
500
The most important thing to keep in mind when creating a design for communicating a message.
What is LEGIBILITY?
500
The type of font NOT suitable for body copy or headlines.
What is a CURSIVE or SCRIPT font?
500
These need to be turned on before we can add guides to the page.
What are RULERS?
500
We use this tool/panel to help organize elements to each other on a page.
What is the ALIGNMENT panel?
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