Stuff Only JAs Know
In baseball it comes from the mound and lands at home plate, what is it called in PR?
What is a pitch?
Here in the States, these two letters might mean Green Bay. In London, they're a wolf in conservative clothing.
What is G-B?
The twin towers of the Boston office, these two rhyming giants are also good friends.
Bill and Phil.
These initials could stand for Auburn University at Montgomery or for the amount of wealth an advisor oversees?
What is AUM?
What former NFL great would be mortified to hear Taylor Swift speak about his brother that way in Life of a Showgirl?
Who is Jason Kelce?
The Beatles had 20, Mariah Carey, 19, and Rihanna, 14, had something we call media placements.
What are hits?
This internally developed AI platform was originally called Gregory Response.
What is CrisisCalm?
There are Holmes and Winslett, and we have 2 of our own? Who are they?
Katie Kennedy and Katie Vroom.
TLC warned against chasing these, but in private capital, this term means who gets paid first, second, and so on.
What is a waterfall?
This South African singer once practiced in the Philadelphia office podcast studio.
Who is Dave Matthews?
This creator became a Gregory JA favorite for her quirky, satirical take on corporate life.
Who is Corporate Natalie?
We're glad this noted non-fiction writer kind of contributed his named to our first AI platform.
Who is Malcolm Gladwell?
It's used to measure the barrel size of a shotgun, but it's also the name of the agency where Kyle W. Kempf and Casey Rybeck came from.
What is Caliber?
This sustainability term could refer to Gen Z, instead it's how energy markets adjust supply to meet demand.
What is demand generation?
Imaginative names are not this client's forte, yet it ranks as one of the world's largest asset managers and our largest client.
Who is Invesco?
This TV character was last seen at the Office, but also at the hotel where our JAs stayed at in London this year.
Who is Oscar?
With the introduction of this new technology platform, we aim to lighten the tasks of media monitoring and reporting.
What is Lumina?
Alanis Morissette, Mariah Carey, Backstreet Boys, Lenny Kravitz, Maroon 5, and Keith Urban all joined this Gregory Biz Dev pro in residencies in Las Vegas this year.
Who is Amanda Lauzon?
It sounds like something a Chad would call his frat brother, but in financial services, this is what you look for when choosing an advisor who works in your best interest.
What is a fiduciary?
Perfect for a caged bird but also what creative uses to map out a website.
What is a wireframe?
Back to school just in time, this 2025 JA case study winner missed joining Abby, Sarah, Cassidy, and Taylor meeting Stephen Fishleigh and Zaid Horan.
Who is Nick?
He talked "practice," had a killer crossover, and had the same initials as the abbreviation for Artificial Intelligence?
Who is Allen Iverson?
These Gregory professionals are the diamonds remaining from the after Affect?
Who are Katie Vroom and Nicole Sullivan?
This attack demands payment in exchange for getting your files back -- the classic "your money for your data" email.
What is ransomware?
The Pueblo people used this to build homes into the side of cliffs in the Southwest US. Our creative team uses it to express their genius.
What is Adobe?