Typography
Figma
Deliverables
SEO
Web Design
100
The type of font with small decorative strokes.
Serif
100
The equivalant of artboards in Illustrator
Frames
100
the final deliverable of a branding project
brand guidelines
100
The number of shutterstock downloads we get per month
50
200
Originating from the days of hand set type, ______ is the term for text spacing between lines.
Leading
200
Your layers and pages are in your File tab, what is in your assets tab
Libraries
200
Typically the first deliverable we create for a new, freshly onboarded client
Ad library
200
SEO looks at this to determine where the SEO strategy should start
keywords
200
Accessability feature that reads the contents of images
Alt text
300
The type of font best suited for formal documents due to it's traditional look and readability.
serif
300
This is the type of Figma link we should be sending to the client for approval
Prototype link
300
Which of these ad platforms do we NOT use?
300
Where would you go to check which pages of a client website are getting traffic?
Google search console
300
Who is responsible for defining the site architecture/sitemap
Strategist
400
The font category known for decorative and artistic styles, which should only be used for headlines. Examples include
Display fonts
400
The shape Figma uses to denote variables
hexagon with circle in the center
400
This is file format that we send microsoft cover page templates in
.Dotx
400
You should only have one of these text identifiers on each page
H1
400
The name for a small, simplified website navigation menu, usually on mobile.
Hamburger menu
500
The optimal line length (in characters or words) for readability.
50-75 characters (10 words)
500
The 2 ways to view changes to your individual library components
side-by-side, and overlay
500
This is the only deliverable that uses creatopy
HTML5 ads
500
This is the optimal format for web images do to it's high compression
webp
500
When assessing the performance of a website, we look for a scroll depth in this range ______ to determine if the content is resonating
60-80%