Категория 1
an organisation's programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product
advertising campaign
not having enough money to pay your debts
bankrupt
an extra amount of money added to an employee's wages, usually as a reward for doing difficult work or for doing their work well
bonus
the manager with the most authority in the normal, everyday management of a company. The job of Chief Executive Officer is sometimes combined with other jobs, such as that of president.
Chief Executive Officer (CEO)
the total amount of a type of goods or services that people or companies buy in a particular period of time
demand
formal, usually written, request for something or for permission to do something
application
when someone is judged to be unable to pay their debts by a court of law, and their assets are shared among the people and businesses that they owe money to
bankruptcy
the end result of something or the most important point about something
bottom line
a product that can be sold to make a profit, especially one in its basic form before it has been used or changed in an industrial process. Examples of commodities are farm products and metals.
commodity
If something is durable, it lasts a long time, even if it is used a lot.
durable
something belonging to an individual or a business that has value or the power to earn money
asset
to send a bill to someone saying how much they owe (= invoice)
bill
a name given to a product by a company so that the product can easily be recognised by its name or its design
brand
the system or type of money used in a particular country
currency
someone who starts a company, arranges business deals and takes risks in order to make a profit
entrepreneur
knowledge or understanding of a particular subject. situation or thing
awareness
the group of people who have been elected to manage a company by those holding shares in the company
board of directors
the collection of ideas and beliefs that people have about a brand
brand image
the government department responsible for collecting the tax on goods that have been brought into the country and making sure that illegal goods are not imported or exported
customs
to become larger in size, amount or number, or to make something larger in size, amount or number
expand
someone's past, for example their education, qualifications, and the jobs they have had
background
the place in a company where its board of directors meets
boardroom
a detailed plan made by an organisation or a government of how much it will receive as income over a particular period of time, and how much it will spend, what it will spend the money on
budget
money that one person, organisation, country, etc. owes to another
debt
an amount of money that a business or organisation has to spend on something
expense