Brain & Biometrics
Marketers track this involuntary eye response to see exactly which part of a scientific chart or advertisement a consumer looks at first.
What is eye movement (or pupillary dilation/gaze tracking)?
Marketing data scientists use these logical, step-by-step mathematical instructions to predict which products a consumer will buy online.
What is an algorithm?
When marketing eco-friendly products, businesses choose plastics made from biological materials that can naturally do this.
What is biodegrade (decompose)?
"Neuromarketing" studies this chemical neurotransmitter, released by the brain when a consumer feels pleasure or anticipation from a product.
What is dopamine?
This type of data scientist looks at massive sets of consumer numbers to find patterns and make predictions.
What is a data analyst (or statistician)?
his term describes a consumer product that is engineered to have a net-zero impact on the atmosphere's greenhouse gases.
What is carbon-neutral?
Companies use medical imaging technology, abbreviated as fMRI, to scan this human organ and see how it responds to different product colors.
What is the brain?
When testing two website designs, marketers use this scientific group method where one group serves as the baseline and the other gets the change.
What is a controlled experiment (or A/B testing)?
Marketers must understand this chemical process, used to turn recycled plastics back into raw manufacturing materials.
What is polymer recycling (or chemical decomposition)?
To test if an advertisement triggers excitement or stress, marketers measure this biometric change in heart activity.
What is heart rate (or pulse)?
Marketers use this math concept, which calculates the likelihood of an event occurring, to figure out if a campaign will succeed.
What is probability?
To advertise an energy drink as "organic," a marketer must prove it contains no synthetic varieties of these chemical elements used to grow plants.
What are pesticides (or fertilizers)?