Developing a questionnaire
Measurement
Format
Conceptualizing the Task
Miscellaneous
100

This term is defined as “Feelings and opinions about a set of topics”

Attitudes

100

Information about the respondents completing the survey is what term

Demographics

100

This term assesses whether the quessionar flows, the instructions are adequate, the wording of the items and format are clear

Pilot test

100

This is a question where you “push in a particular direction by weighing it down with specifically charged or biased words

Loaded Questions

100

Who is the speaker of the famous speech 'I have a Dream'?

Martin Luther King, Jr.

200

This term is a technique that involves distilling key ideas, words, or phrases and coding them according to some system you developed

Content analysis

200

No names or identification numbers are given that might be linked to particular respondents is what term

Anonymous

200

This term is used as a form of negative political campaigning to raise potential harmful concerns about candidates

Push polls

200

This term is defined as the format of a questionnaire and the use of arrows, boxes, and other visual tricks to filter people in skipping questions or branching off to other sections help the respondent flow through a survey smoothly

Branching or skip pattern

200

Which is the largest freshwater lake in the world?

Lake Superior

300

This term designs your questionnaire so that every response to closed-ended items is already numbered

Precoding

300

names or numbers are given, but the responses will not be revealed about or connected to particular respondents is what term

Confidential

300

A type of question that is sometimes used to get people to make a selection

Forced choice

300

This term Categorizies survey results based on specific responses or questions

Filtering

300

Name the only major team sport in the USA with no game clock?

Baseball

400

This term provide(s) a detailed list of questionnaire items with their complete wording, the names of all variables, the relevant codes for each response categories, the location of the code in the data file, and other guidelines for skipping responses or dealing with missing answers

Codebook

400

This is term a tendency for respondents to answer most questions in the same way

Response bias

400

A scale of measure on people to determine “How strongly they agree or disagree is what

Intensity

400

*Times 2 points* What sport used the term ‘home run’ long before baseball?

Cricket

400

How many flowers are in the design stamped on each side of an Oreo cookie?

Twelve. Each as four petals.

500

Which term is assigning a value to each response category of a question

Coding

500

This item can be put in order from favorite to least favorite stating your favorite type of item, Intensified is not measured.

Ranking

500

An interview that can “take place face-to-face or over the telephone using a questionnaire.

Interview Schedule

500

*Times 2 points* How many players, including the goaltender, make up an ice hockey team?

6

500

What breakfast cereal was Sonny the Cuckoo Bird "cuckoo for"

Cocoa Puffs

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