Definition
Is the process of changing or reinforcing attitudes, beliefs, values or behaviors.
What is persuasion
present abstract information, or discuss principals, concepts, theories, or issues
what is ideas
Represents our likes and dislikes
What is Attitude
Charisma is the characteristic of a talented, charming and attractive speaker
What is Dynamism
Greek philosopher who coined the term ethos, pathos and logos
Aristotle
Being ethical, using logic and causing emotion
What is ethos, pathos, and logos
the art and science of teaching adults
what is andragogy
What drives people to achieve their goals
What is motivation
Make a good first impression, Establish common ground with listeners, Support arguments and conclude with evidence, Present a logically organized, well derived message, Use strategies to gain and maintain attention, End with a good impression
Suggestions for improving your credibility
conflict, action, suspense, horror
what is to tell a story
Is the audience perception of a speaker's competence, trustworthiness, and dynamism.
What is credibility
If your listeners are bored and not focusing on your message, you won’t achieve your informative-speaking goal.
What is maintain interest
information that is inconsistent with someone's beliefs, values, behavior, or attitude
What is cognitive dissonance
a formal system of rules for making inference
What is logic
to whom you are speaking
what are their interests, attitudes, beliefs, and values
what do they expect from you
what is three general questions about audience analysis
Between two or more events leads to you to conclude that one or more of these events caused the other
What is casual reasoning
Build in redundancy, make your key ideas short and simple, Pace your information flow, Reinforce key ideas
What is strategies to enhance audience recall
The use of a threat to change someone's attitude and behavior is the most effective approach
What is use of negative motivation
A person who reaches a conclusion with little or no evidence
What is hasty generalization
Elaboration Likelihood Model
What is ELM
You speak to enhance understanding. You speak to maintain interest
What is goals for informative speaking
Objects, Procedure, People, Ideas
What is subjects for informative speeches
Your audience and your specific purpose can help decide how to begin your message, Organize your ideas, Conclude your talk
What is organize your speech
Listeners have a perception of you based on your appearance
What is initial credibility
Attention
Need
Satisfaction
Visualization
Action
what is motivated sequence