Test 1
Which test checks of an Industry can be profitable long term?
Attractiveness Test
Phillip Morris failed the Cost of Entry test because?
They overpaid
A firm that buys many companies like an investor uses...
Portfolio Management
Whats the first step to choose a strategy?
Identify interrelationships
Royal Dutch Shell failed because it ignored what?
Industry Structure
The Baxter & American Hospital merger passed which test?
Better Off test
Sharing Activities helps companies
Lower costs
Which firm shows success through shared activities?
P&G