Acronyms
What are TWD and TMF?
TWD = try with discount or First Order 20% Off
TMF= try me free or First Order $0 Delivery
What is the new PU commission rate?
6%
Can you have different delivery and pickup menus on Storefront (pricing wise?)
Yes
Which large delivery service provider (DSP) acquired PostMates in July of 2020?
UberEats
When you don't know something, what is the best resource to use FIRST?
Wiki
What is a VK?
Virtual kitchen - an online restaurant that does not offer in-house dining, only online ordering. Typically in a brick & mortar or commissary kitchen.
What is 1 reason DashPass is important to Mxs?
Access to power users (spend most time/money on platform and come with higher retention rates), marketed as a DP restaurant throughout the site, free delivery and lower service fees for customers which entice them to order, distance-based pricing, lower marketing fees at DP-eligible packages, get customer benefits when DD offers DashPass offers (5% back on PU orders, summer of dashpass, etc.)
What is the difference between Storefront and Marketplace?
Marketplace: doordash platform where we send the Mx orders and fulfill the delivery
Storefront: on the partner's channel (their customer base) where customers order directly from them without needing to navigate to DD platform and we fulfill the delivery.
What year was DoorDash established?
2013
Where can you see what promos a Mx is enrolled in?
GYS tab in Mx portal
PM Sales Hub
Promo Performance Tableau
What does MWP stand for?
Middleware Provider
What are 2 benefits to adding PU?
options for customers, discounted commission on these orders, included in PU filter, included on interactive PU map, helps storefront business, DP PU benefits are enticing for customers, bring customers in-store to develop relationship, etc.
What is a weblink? Why is Storefront a better option?
A weblink is a link on a merchant's website/social media that directs customers to their DoorDash marketplace page.
Storefront is better because:
1) They own the branding
2) It takes a customer directly to their order page, with no option for the customer to shop around
3) 0% Commission Structure
DashPass
How do you find your top leads?
Sales Hub Sigma - each product has a "top lead" column - will say "yes" and the points in the next column will show 2 vs. 1.
What is a QBR?
Quarterly Business Review
Explain differences and similarities between First Order 20% Off and First Order $0 Delivery.
FO20% - offers 20% Off, target both DP and non-DP customers
FO$0D: offers free delivery, targets only non-DP
both customer acquisition promos, both are only redeemable on first order
What are 2 benefits of Storefront?
What is: Own your brand/customers, 0% commission pricing structure, simplified/low impact operations, a seamless UX, higher ticket values, $0 and 0% pickup, consolidates all ordering platforms, doesn't require a login or account creation, menu built completely by DoorDash, etc....
As Q3 2021, how much marketshare does DoorDash hold?
57%
Where do you go to verify a Mx is on DashPass?
MINT (consumer subscription box is checked)
Sales Hub Chartio
What is SM, SA and ADR and what do they do?
SM= success manager, account managers that handle account-related issues, non-emergency support, menus/photos, etc.
SA= success associate, support SMs
ADR= account development reps, similar to GEs but sell to unmanaged accounts.
What are the required steps for selling dine-in?
Bonus: how can you confirm this was activated?
Send pactsafe, get signed, c/w.
Send follow-up email template with staff training instructions.
Let Mx know this will go live within 48-hrs to give them time to train staff.
Bonus: check dine-in dashboard for their business + metrics. Dine-in is activated twice a week (tues/thurs) so if not there, check back the day following the next activation day.
What are the steps to MOS handoff?
1. Collect pre-call questions with Mx and get availability
2. Click on DM link from opportunity in SFDC, which will connect to Outreach Everywhere
3. Use drop down to find implementation call
4. Find available time and schedule
5. Navigate back to the auto-created case and add pre-call questions + change opp owner to the MOS rep the call was scheduled with
Explain why profit margins are higher on DD orders vs. in-house.
Removing fixed costs, only dealing with food costs. 30-40% profit margins on DoorDash orders when running sales math.
Keeps kitchen more efficient/less food waste at the end of the night
Essentially filling tables without taking up space in the restaurant!
What do you need to do to see if you are able to pitch a Mx on Storefront / where do you find that info?
Need to see who final rep assigned is (you or an SGE). You can find this on Storefront tab in Sales Hubb Sigma.