Acronyms
What are TWD and TMF?
TWD = try with discount or First Order 20% Off
TMF= try me free or First Order $0 Delivery
What is the PU commission rate?
6%
What is the cost to the Mx of a First Order % Off promotion?
Standard promo is 20% off max $5, $15 order cart minimum. Mx would be responsible for consumer discount + $0.99 (example $3-5.99)
Which large delivery service provider (DSP) acquired PostMates in July of 2020?
UberEats
Where can you find what promos a store is enrolled in?
Mx Portal - grow your sales tab
as well as PM Sales Hub Sigma
What is a VK?
Virtual kitchen - an online restaurant that does not offer in-house dining, only online ordering. Typically in a brick & mortar or commissary kitchen.
What is 1 reason DashPass is important to Mxs?
Access to power users (spend most time/money on platform and come with higher retention rates), marketed as a DP restaurant throughout the site, free delivery and lower service fees for customers which entice them to order, distance-based pricing, lower marketing fees at DP-eligible packages, get customer benefits when DD offers DashPass offers (5% back on PU orders, summer of dashpass, etc.)
What is sponsored listings?
Sponsored Listings are sponsored ad placement within our search feature on the DD platform (cost per conversion, not clicks/impressions).
What year was DoorDash established?
2013
When you don't know something, what is the best tool to use first?
Wiki
What does MWP stand for?
Middleware Provider
What are 2 benefits to adding PU?
options for customers, discounted commission on these orders, included in PU filter, included on interactive PU map, helps storefront business, DP PU benefits are enticing for customers, bring customers in-store to develop relationship, etc.
You notice a Mx's AOV at one of her stores is lower than her average at other stores ($15 compared to $30). What do you suggest?
SXGY with a $30 order cart minimum, targeting their biggest customer base (check new vs. returning and dashpass vs. nondashpass).
DashPass
Where can you find your book and opportunity?
PM Sales Hub Sigma
What is a QBR?
Quarterly Business Review
What is self-delivery and what are the rates for this?
Self-delivery allows a Mx to partner with DoorDash Marketplace, but deliver their orders.
12% non-DP, 8% DP, 6% PU
What is the difference between promotions and SL? How are they similar?
Promos help with BoF ----> also driving traffic to the menu from offers hub, but more importantly, enticing them to convert to an order with a discount incentive.
Both increase visibility on the platform and push customers to the Mx's menu. Both are a form of advertisement that is only charged when the Mx actually receives an order from the Cx.
As of April 2022, what is DoorDash's marketshare in the online ordering delivery space?
Will accept if within 5% of answer.
MINT
Sales Hub Chartio
What is SM, pGE and aGE and what do they do?
SM= success manager, account managers that handle account-related issues, non-emergency support, menus/photos, etc.
SA= success associate, support SMs
ADR= account development reps, similar to GEs but sell to unmanaged accounts.
What is Storefront and what are 3 benefits to the Mx for using this product?
Storefront is our online ordering solution that allows Mxs to offer online delivery/pu directly to their customers
Benefits - 0% commission, direct 2 consumer, use as they see fit (on social, website, google, or however they would like to use this link), own branding, DoorDash industry-leading API, great menu for increased conversion and ticket sizes [photos, modifiers, suggested add-ons], etc...
You notice that a Mx's SL campaign has very few redemptions but a ton of impressions/clicks. 1. Is the campaign working as intended? 2. What is this telling us?
The campaign is working - it's doing its job to drive traffic to the menu. SL is a ToF product.
Customers are getting to the menu and then not converting (mx is not charged unless cx converts). This tells us we need to look at menu optimization/photos + add a promotion to entice customers to actually convert.
Explain why profit margins are higher on DD orders vs. in-house.
Removing fixed costs, only dealing with food costs. 30-40% profit margins on DoorDash orders when running sales math.
Keeps kitchen more efficient/less food waste at the end of the night
Essentially filling tables without taking up space in the restaurant!
What system do we use to identify/address system bugs, permission requests, etc.?
JIRA