Acronyms
What are TWD and TMF?
TWD = try with discount or First Order 20% Off
TMF= try me free or First Order $0 Delivery
What is the new PU commission rate?
6%
Which large delivery service provider (DSP) acquired PostMates in July of 2020?
UberEats
Where can you find what promos a store is enrolled in?
Mx Portal - grow your sales tab
as well as PM Sales Hub Chartio
What is Sponsored Listings?
Sponsored Listings : A non-organic Marketplace listing that can increase the amount of visibility you have on the platform by enabling a pay for performance ad.
What is a VK?
Virtual kitchen - an online restaurant that does not offer in-house dining, only online ordering. Typically in a brick & mortar or commissary kitchen.
What is 1 reason DashPass is important to Mxs?
Access to power users (spend most time/money on platform and come with higher retention rates), marketed as a DP restaurant throughout the site, free delivery and lower service fees for customers which entice them to order, distance-based pricing, lower marketing fees at DP-eligible packages, get customer benefits when DD offers DashPass offers (5% back on PU orders, summer of dashpass, etc.)
What year was DoorDash established?
2013
When you don't know something, what is the best tool to use first?
Wiki
How does a Merchant Sign up for SL?
Merchant Portal!
What does MWP stand for?
Middleware Provider
What are 2 benefits to adding PU?
options for customers, discounted commission on these orders, included in PU filter, included on interactive PU map, helps storefront business, DP PU benefits are enticing for customers, bring customers in-store to develop relationship, etc.
DashPass
Where can you find your book and opportunity?
2 part!
What does CPA and CPC stand for?
CPA: Cost Per Acquisition
CPC: Cost Per Click
What is a QBR?
Quarterly Business Review
Explain differences and similarities between First Order 20% Off and First Order $0 Delivery.
FO20% - offers 20% Off, target both DP and non-DP customers
FO$0D: offers free delivery, targets only non-DP
both customer acquisition promos, both are only redeemable on first order
As of May 2021, of the 12 largest metropolitan areas in the US, how many cities does DoorDash own market share?
MINT
Sales Hub Chartio
Explain a Daily Budget
Daily Budget - the maximum amount a Mx is willing to pay for additional orders coming through Sponsored Listings daily.
What is SM, SA and ADR and what do they do?
SM= success manager, account managers that handle account-related issues, non-emergency support, menus/photos, etc.
SA= success associate, support SMs
ADR= account development reps, similar to GEs but sell to unmanaged accounts.
What 3 parameters do you need to follow in order to get credit for a marketing close?
1. 30+ days or ongoing
2. sold at or above marketing rate floor
3. unique promo for the quarter (did not sell them on this specific promotion yet this qt).
Explain why profit margins are higher on DD orders vs. in-house.
Removing fixed costs, only dealing with food costs. 30-40% profit margins on DoorDash orders when running sales math.
Keeps kitchen more efficient/less food waste at the end of the night
Essentially filling tables without taking up space in the restaurant!
What system do we use to identify/address system bugs, permission requests, etc.?
JIRA
Explain a Bid Strategy
Bid Strategy - the maximum amount a Mx is willing to pay per order.
Example: Bid Strategy is capped at $5. Their daily budget is $30. That would mean about 6 orders coming through daily.