GG EZ
Not So EZ
Umm..
Nooo!!!
100

A smartphone model gets a better battery life while keeping the same design

Incremental

100

Cheap online classes begin attracting students who usually went to tutoring centers

Disruptive

100

The first voice-controlled smart speaker (like Amazon Echo) created a brand-new product category

Radical

100

A bank designs a simplified loan process for people without formal documents

Inclusive

200

A premium bicycle brand releases a lighter carbon-fiber frame for athletes

Sustaining

200

A tech company designs a video game controller for players with limited mobility

Inclusive

200

A low-cost solar lamp is invented for families without electricity

Frugal

200

A local mechanic creates a low-cost wheelchair using bicycle parts for injured community members

Grassroots

300

A company creates a $1 cardboard incubator for newborn babies in low-income areas

Frugal

300

A bakery introduces new packaging that keeps bread fresh longer

Incremental

300

A car brand introduces a new model with enhanced safety sensors for loyal customers

Sustaining

300

A budget smartphone designed for Africa becomes a hit in Europe because of its strong battery life

Reverse

400

A village community designs a homemade rainwater harvesting system using old barrels

Grassroots

400

An affordable medical device created for rural India becomes widely used in US clinics

Reverse

400

A sneaker brand allows customers to return worn-out shoes so the materials can be recycled into new ones

Circular

400

The invention of CRISPR gene-editing technology allows scientists to alter DNA precisely

Radical

500

A fashion brand takes back old clothing, repairs it, and resells it instead of producing new items

Circular

500

A company uses algae-based plastics instead of petroleum-based plastics for packaging

Sustainable

500

A free photo-editing app slowly replaces expensive professional software

Disruptive

500

A building is designed with solar glass windows that generate its own energy

Sustainable

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