Marketing Basics
What is marketing?
The process of connecting your product or service with the people who need it.
What does USP stand for?
Unique Selling Proposition
What free Google tool shows where interest in a topic is highest?
Google Trends
Why start with a Facebook Business Page?
It’s free, fast to create, and reaches local customers.
What are the “3 Es” of engaging content?
Entertaining, Educational, Emotional.
What percentage of customers use Google to find businesses?
87%
Why is having a USP important?
It helps you stand out from competitors.
What can you learn by checking hashtags like #vintagedenim on Instagram?
What styles and posts get attention.
What’s one thing every business page should include?
Contact info (phone, email, hours, or address). How to purchase your product/service.
How long should most social videos be for mobile audiences?
60-90 seconds
How many exposures does it usually take for people to remember a business name?
6 or more
What are two things a USP should tell customers?
Who you serve and what makes you unique.
Where could you look to find average prices for vintage jeans online?
Facebook Marketplace or Depop.
Every post should include a CTA. What is that?
The Call-to-Action (CTA).
What’s the most important part of a video to grab attention?
First 3 seconds
What does the word “digital” mean in digital marketing?
Using online tools or technology to promote your business.
“We help ___ get ___ through ___.”
What is? The USP formula for crafting your message.
What kind of question might you ask in a simple survey?
“What would make you buy refurbished jeans?”
What should your first post introduce?
Yourself, your product, your USP.
Why are real photos better than stock images?
Real photos get 5.6x more clicks.
Name one reason marketing matters for small businesses.
Builds brand awareness, trust, revenue
Give one example of a USP from the Blue Revival denim shop.
“We restore and reimagine vintage jeans for people who want style with a story and a smaller footprint.”
What’s one way to find what’s missing in the market?
Read customer reviews and note common complaints.
What’s one kind of post that builds trust?
Behind-the-scenes story or customer testimonial.
BONUS: How can a USP help in a job search?
It’s like a personal elevator pitch that sets you apart.