GumGum Org
This man is GumGum's Chief Executive Officer (CEO) and was interviewed by Ken and Vaibhav in 2012.
Who is Phil Schraeder?
This European company, known for their high impact creatives such as Skins, was acquired by GumGum in August 2021.
What is JustPremium?
This product encompasses GumGum's contextual technology and API and is often referred to as our "data business".
What is Verity?
The acronyms SSP and DSP are abbreviations for these things.
What are Supply Side Platform and Demand Side Platform?
When he's not working, Ken can be seen playing jazz music on this musical instrument in and around Los Angeles
What is the saxophone?
This team's primary responsibility is to optimize ad campaigns and make sure they deliver in full.
What is AdOps?
This Australian company, known for their Attention Intelligence Platform, was acquired by GumGum in December 2021.
What is Playground.xyz?
This ad format, invented by GumGum in 2008, was GumGum's 1st ad format and is still sold today.
What is In-Image?
The acronym RTB stands for this.
What is Real Time Bidding?
One day after Vaibhav's GumGum journey ends, he plans to make a living investing in this
What is Multifamily Real Estate Investing?
This team calls on ad agencies and advertisers and tries to get them to spend money on ad campaigns with GumGum.
What is Sales?
GumGum at one point focused on Computer Vision and spun off this medical-related business vertical in 2019.
What is "dental" (or Pearl)?
This ad format makes up the majority of GumGum revenue and has very high viewability.
What is In-Screen?
This technique offers publishers a way to simultaneously offer ad space out to numerous SSPs at once and has led to massive duplication in bid requests.
What is Header Bidding?
Ken graduated from this university in 1995 with a degree in Mechanical Engineering
What is the University of California, Los Angeles (UCLA)?
This team tries to get web site and video content producers to run our ads in exchange for money.
What is Publisher Development (or PubDev)?
GumGum's mission is to empower advertisers to target consumers without this across current and emerging digital environments at scale.
What is personal data?
This ad format is overlaid on video streams across OTT environments including CTV, mobile and desktop.
What is In-Video?
This is the year in which Google recently announced it will remove 3rd party cookies from Chrome.
What is 2024?
Vaibhav granduated from this university with an advanced degree in Computer Science
What is the University of Houston, Clear Lake
These two business divisions within GumGum focus on selling ads and selling contextual data respectively.
What are Media and Data?
The Mindset Matrix refers to the use of these 3 components to grab peoples' active frame of mind through accredited contextual technology and dynamic ad creatives without the use of personal data.
What is Creative, Context, and Attention?
This ad format is common across the web and GumGum sells most of it on the Open Market.
What is In-Slot (or Display or IAB)?
This is the name of a file containing authorized digital sellers that publishers must host on their domains.
What is ads.txt?
Vaibhav and Ken met at this startup where they both worked prior to starting at GumGum
What is LowerMyBills.com?