GumGum Org
GumGum Biz
GumGum Products
AdTech
Ken & Vaibhav
100

This man is GumGum's Chief Executive Officer (CEO) and was interviewed by Ken and Vaibhav in 2012.

Who is Phil Schraeder?

100

This European company, known for their high impact creatives such as Skins, was acquired by GumGum in August 2021.

What is JustPremium?

100

This product encompasses GumGum's contextual technology and API and is often referred to as our "data business".

What is Verity?

100

The acronyms SSP and DSP are abbreviations for these things.

What are Supply Side Platform and Demand Side Platform?

100

When he's not working, Ken can be seen playing jazz music on this musical instrument in and around Los Angeles

What is the saxophone?

200

This team's primary responsibility is to optimize ad campaigns and make sure they deliver in full.

What is AdOps?

200

This Australian company, known for their Attention Intelligence Platform, was acquired by GumGum in December 2021.

What is Playground.xyz?

200

This ad format, invented by GumGum in 2008, was GumGum's 1st ad format and is still sold today.

What is In-Image?

200

The acronym RTB stands for this.

What is Real Time Bidding?

200

One day after Vaibhav's GumGum journey ends, he plans to make a living investing in this

What is Multifamily Real Estate Investing?

300

This team calls on ad agencies and advertisers and tries to get them to spend money on ad campaigns with GumGum.

What is Sales?

300

GumGum at one point focused on Computer Vision and spun off this medical-related business vertical in 2019.

What is "dental" (or Pearl)?

300

This ad format makes up the majority of GumGum revenue and has very high viewability.

What is In-Screen?

300

This technique offers publishers a way to simultaneously offer ad space out to numerous SSPs at once and has led to massive duplication in bid requests.

What is Header Bidding?

300

Ken graduated from this university in 1995 with a degree in Mechanical Engineering

What is the University of California, Los Angeles (UCLA)?

400

This team tries to get web site and video content producers to run our ads in exchange for money.

What is Publisher Development (or PubDev)?

400

GumGum's mission is to empower advertisers to target consumers without this across current and emerging digital environments at scale.

What is personal data?

400

This ad format is overlaid on video streams across OTT environments including CTV, mobile and desktop.

What is In-Video?

400

This is the year in which Google recently announced it will remove 3rd party cookies from Chrome.

What is 2024?

400

Vaibhav granduated from this university with an advanced  degree in Computer Science

What is the University of Houston, Clear Lake

500

These two business divisions within GumGum focus on selling ads and selling contextual data respectively.

What are Media and Data?

500

The Mindset Matrix refers to the use of these 3 components to grab peoples' active frame of mind through accredited contextual technology and dynamic ad creatives without the use of personal data.

What is Creative, Context, and Attention?

500

This ad format is common across the web and GumGum sells most of it on the Open Market.

What is In-Slot (or Display or IAB)?

500

This is the name of a file containing authorized digital sellers that publishers must host on their domains.

What is ads.txt?

500

Vaibhav and Ken met at this startup where they both worked prior to starting at GumGum

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