Haier's Global Expansion
What product(s) is Haier's Known for?
EX. AC, Refrigerators, televisions, home apliances, etc.
Before 2001, who were Haier's main competitors in China?
Domestic brands.
Why did Haier choose to enter developed countries first, according to Zhang?
Tough requirements of customers and retailers in developed countries.
In 2010, what was Haier's total revenue under Zhang's 25 years of leadership?
RMB 136 billion.
What is our professors name?
Wan-Ting Chiu
What was the primary challenge Haier faced in India according to Li Pan?
Ex. Environment, the economy, and especially the channels.
What significant change occurred in China's white-goods market after China's entry into the WTO in 2001?
Foreign consumer-appliance brands entered China.
How did Haier convince emerging market retailers to carry its products?
Used U.S. and European experience to build credibility.
When was Casarte Introduced to Chinese urban centers?
2011
What was our Professor's B.S. degree?
Chemistry
When entering a new market, what was Haier's strategy regarding staff?
Haier relied on local people and local thinking to satisfy customer needs.
In 2002, which foreign brand mistakenly thought the Chinese market did not value cutting-edge technology?
Whirlpool.
According to Yang, what advantage did Haier have compared to other foreign brands in entering new markets?
Haier had gathered experienced people who had worked for top brands.
In 2011, Haier signed a memorandum of understanding to acquire the business of which Japanese company?
Sanyo Electronics, a Panasonic subsidiary.
Where was our professor born?
Hong Kong
When did Haier get it's name?
1992
According to Yang, what was Haier's advantage over foreign firms in the Chinese market?
EX. Closer proximity to China's consumers and understanding of changing tastes.
What were the two approaches Haier used to win over consumers in mature markets?
Speed and differentiation.
In 2001, How many households in the Chinese market owned refrigerators?
Less than 20%
Which language does our professor NOT speak?
1. English
2. Cantonese
3. Mandarin
4. Spanish
Spanish
What year did Haier formally launch a broad range of products in India?
2004
In 2002, what was the value of the white-goods market sector Haier held a significant share in?
RMB 38 billion, accounting for 37% of the total value of the white-goods market.
Haier's market research resulted in product modifications. Provide an example of such a modification.
A freezer with a separate compartment to keep ice cream at a slightly warmer temperature.
According to Zhang, what did Haier need to become more in order to better satisfy consumers' needs?
Consumer-centric.
Which university was our professor at before returning to Purdue?
Florida Atlantic University