Halloween Marketing
Why might candy companies release special Halloween packaging instead of using their normal packaging year-round?
To attract seasonal buyers and make products feel festive or special.
Why would a company pay to advertise during the World Series instead of during an ordinary regular-season game?
To reach a potentially larger audience and gain greater exposure during a high-interest event.
Which team's 2023 World Series championship was its first in franchise history?
Texas Rangers
Who won the World Series MVP for the Cubs in 2016?
Ben Zobrist
What do fans purchase to enter a sporting event?
Tickets
What rename does the tv program Fox do during Halloween for sports?
FOXtoberfest
What do we call a company that pays to have its name associated with a sporting event?
A sponsor
Which player was nicknamed “The Sultan of Swat”?
Babe Ruth
In game 6 of the World Series who hit a Grand Slam?
Addison Russell
What is revenue?
Money a business earns from selling goods or services.
What is it called when a company changes its logo or packaging to match a holiday?
Seasonal marketing
What did the Cubs do to continue marketing and spread the awareness of the Cubs World Series win?
World Series parade. Brought in over a million fans stretched throughout the city of Chicago.
Which MLB star is known for hitting 73 home runs in a single season?
Barry Bonds
After 4 games in the 2016 World Series what was the series at?
Cleveland Indians 3: Chicago Cubs 1
Local recognition and potential customers.
What is the number one most famous candy during Halloween?
M&Ms
A company has enough money for either one expensive World Series commercial or a month of targeted social media ads. What factors should determine its choice?
Its target audience, campaign goals, budget, expected reach, engagement, and return on investment.
Which MLB team used to share a field with a football team most recently?
Oakland Athletics
What happened on October 14, 2003 in Game 6 of NLCS between the Cubs and Marlins that made Chicago Cubs fans very upset
Steve Bartman interfered with a foul ball that could have been caught and the game flipped after that as the Cubs let up 8 runs in the 8th inning.
What type of sponsorship promotes a brand through a stadium's name?
Naming rights
What is the most famous/worn superhero costume?
Spider-Man and Batman
A retailer offers free shipping on championship merchandise for 24 hours after a win. What is the main goal?
Encourage quick purchases while excitement is high.
Which former San Francisco Giants player was nicknamed “The Freak” because of his unusual pitching delivery?
Tim Lincecum
What was the score in Game 7 before extra innings began?
6-6
A team sells out every game but wants to increase revenue without adding seats. What could it do?
Increase selected ticket prices, improve premium seating packages, or increase merchandise and concession sales.