Marketing 101
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is known as what
Marketing
This item, commonly worn on Halloween, generated over $2.7 billion in sales in 2021.
True or False, Businesses have control over the external marketing environment
False.
This creature is known for transforming into a wolf during the full moon.
Werewolf
The cooperative marketing efforts between a for-profit firm and a nonprofit organization is known as what type of marketing?
Cause-Related Marketing
In the U.S., this popular candy, often sold in bulk for Halloween, was the most purchased candy in 2022, known for its chocolate and peanut butter combination.
Reese's Peanut Butter Cups
This marketing environment factor has to do with consumers tastes and preferences over time.
Social Factor
This 1978 film features a masked killer stalking babysitters on Halloween night.
A subgroup of a single business or collection of related businesses within the larger organization is known as what? (Think a business within a business)
Strategic Business Unit
What decade did Halloween first come to the United States?
1840's
Which of the following is not an external marketing environmental factor: Social, Political, Legal, Unions, Competition
Unions
In this 2018 film directed by John Krasinski, individuals are forced to remain quiet otherwise they will die
What is the Marketing Mix? (Also referred to as the 4 P's of Marketing)
Price, Product, Place, Promotion
American's are expected to spend approximately this much money this year on Halloween.
$11.6 billion
Characteristics about people such as age, race, location, religion etc. are known as what?
Demographics
This franchise features a character named Freddy Krueger, who haunts teenagers in their dreams.
Nightmare on Elm Street
This Marketing Orientation follows the belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits. Car Dealerships use this type of marketing orientation
Sales Orientation
According to the National Retail Federation, approximately what percentage of Americans participated in Halloween festivities in 2021, including costume purchasing and trick-or-treating?
65%
Consumer Income, Purchasing Power, Inflation all have to do with this marketing environment factor.
Economic Factor
This 2017 horror film, directed by Jordan Peele, explores themes of racism through a chilling story about a young man meeting his girlfriend's family.
Get Out