The Business of Halloween
Halloween Branding
Horror Movies
Halloween History
100
This item, commonly worn on Halloween, generated over $4.4 billion in sales in 2026.
A costume
100
Every October, this coffee giant drives massive seasonal sales by re-releasing its iconic Pumpkin Spice Latte, often abbreviated PSL.
What is Starbucks
100
This creature is known for transforming into a wolf during the full moon.
Werewolf
100
This common phrase now used by people on halloween has evolved from it's orginal, more serious meaning.
What is trick or treat
200
In the U.S., this popular candy, often sold in bulk for Halloween, was the most popular candy in 2025 known for its chocolate and peanut butter combination.
Reese's Peanut Butter Cups
200
This seasonal retailer takes over abandoned pop-up stores every fall and blew up on TikTok thanks to its massive animatronic monsters.
What is Spirit Halloween
200
This 1978 film features a masked killer stalking babysitters on Halloween night.
Halloween
200
What decade did Halloween first come to the United States?
1840's
300
American's spend approx. this amount of money on pet costumes
$1 Billion
300
Home Depot created a viral, sold-out marketing sensation with "Skelly," a giant lawn decoration that stands at this impressive height.
What is 12 feet.
300
In this 2018 film directed by John Krasinski, individuals are forced to remain quiet otherwise they will die
A Quiet Place
300
People from this country brough their Halloween traditions with them to America.
Who are the Irish
400
American's are expected to spend approximately this much money this year on Halloween.
$13.5 billion
400
In 2021, Hershey's temporarily changed the famous paper pull-tabs sticking out of this foil-wrapped chocolate candy to feature spooky phrases like "Ghouls" and "Eek!"
What are Hershey Kisses
400
This franchise features a character named Freddy Krueger, who haunts teenagers in their dreams.
Nightmare on Elm Street
400
The celts originally celebrated this on October 31.
What is the end of the harvest season
500
According to the National Retail Federation, approximately what percentage of Americans participated in Halloween festivities in 2021, including costume purchasing and trick-or-treating?
67%-73%
500
McDonalds re-released these promotional items for people to trick or treat with.
What is a boo bucket
500
This 2017 horror film, directed by Jordan Peele, explores themes of racism through a chilling story about a young man meeting his girlfriend's family.
Get Out
500
Halloween is derived from this original phrase
What is hallows eve