Haloo Competitors
Who is Lexis Nexis?
Who is a legal research company. Occasionally we hear people using them for search, but they are more so a research company for caselaw, statutes, regulations etc.
Can you customize the columns that you want to see in Haloo?
No - you can customize columns on excel output, but not in the platform itself.
What is a fanciful mark?
What is a made-up term with no meaning outside the mark (e.g., Kodak).
What is a sign or combination of signs used or proposed to be used by a person to distinguish their goods or services from those of others.
A trademark can be words, designs, sounds, colours, shapes or any combination of these, so long as the purpose is to distinguish one business’s goods or services from another’s.
The key legal function of a trademark is identification and source distinction in the marketplace — i.e., letting consumers know who made or provided the goods or services.
Who is an ideal Haloo enterprise customer who we would want to "lookalike" to find new Haloo customers, and why?
Who is Redwing Shoes, Sloan, Celius...
Who is Anaqua?
Who is a U.S.-based technology company specializing in intellectual property management software. Founded in 2005 and headquartered in Boston, it offers a suite of tools designed to help large organizations and law firms manage the entire lifecycle of their IP assets — including patents, trademarks, brands, and other intellectual assets - portfolio management, docketing, enforcement etc.
How do I add all records to my report? Why would a user want to do this?
What is, with a button at the top of the results "add all". A user might want to do this and download records into excel if they want to download all data for a client.
What is a crowded field?
What is where where many similar marks exist, narrowing scope of protection.
What is a Nice Class and how many are there? What are goods classes vs service classes?
What is a category in the Nice Classification system, an international system used to classify goods and services for trademark registration.
There are 45 Nice Classes total:
Classes 1–34 → Goods
Classes 35–45 → Services
Why Nice Classes matter in practice
Filing fees are typically per class
Clearance searches are often done class-by-class
Offices examine marks in relation to the listed goods/services
A registration only covers the specific goods/services claimed, not the entire class
Who is an ideal Haloo naming customer who we would want to "lookalike" to find new Haloo customers, and why?
Who is River & Wolf, Tungsten, etc.
Who acquired Markify and when?
What is in April 2022, Questel — a global intellectual property (IP) services and technology provider — purchased the Stockholm-based trademark search and watch platform to strengthen its trademark search, monitoring, and brand protection offerings.
How long are searches kept in Haloo?
What is until you archive or delete them.
What are Channels of Trade?
What is how and where the goods/services are sold.
What is the most common reason that a trademark will be refused by an examiner?
What is a Likelihood of Confusion.
If a trademark is confusingly similar to another trademark and the goods and services are related, consumers are likely to mistakenly believe these goods or services come from the same source. This is known as a likelihood of confusion, and it’s the most common reason for refusing registration. Examiners use multi-factor analyses, assessing trademark similarity (sight, sound, meaning), relatedness of goods/services, marketing channels, consumer sophistication, and intent, to decide if confusion is probable, even without actual confusion
https://www.uspto.gov/trademarks/search/likelihood-confusion
Who is an ideal Haloo law firm customer who we would want to "lookalike" to find new Haloo customers, and why?
Who is Erise IP, Munck Wilson, etc.
What is Lighthouse?
Lighthouse IP is an IP data provider based in the Netherlands that specializes in sourcing, compiling, and delivering patent, trademark, and design data from around the world. It’s considered one of the industry’s largest independent collectors of raw IP data and feeds.
Lighthouse IP is one of the founding data providers behind Fovea IP. Fovea IP was created in 2018 by merging Lighthouse IP (Amsterdam) and IP Sensus (Brussels) along with experienced IP algorithm developers.
Where does a user go to see how many searches they've run monthly?
What is there's no counter to count your searches, but you can see a history of searches in any team and download based on a specific date range.
What is an industrial design search? Does Haloo do it?
What is a design registration, not a trademark, that protects the visual appearance of a product, not its brand identity (like a trademark). For example, a bottle shape.
Industrial design covers Shape, Configuration, Pattern.
In Canada, this is called an industrial design registration, in the US, this is a Design Patent, in the UK, this is a registered design.
Haloo does not search industrial designs.
What is a 2d Watch and does Haloo do this?
No - Haloo doesn't do this.
A 2(d) watch is a monitoring service that alerts brand owners when the USPTO cites their trademark as a reason to refuse a new, third-party application.
Named after Section 2(d) of the Lanham Act (15 U.S.C. § 1052(d)), which prohibits the registration of a trademark that causes a "likelihood of confusion" with a pre-existing mark.
Who is an ideal Haloo small firm customer who we would want to "lookalike" to find new Haloo customers, and why?
Who is Rick McMurtry...
Name 3 ways in which Haloo significantly differs from TMNow.
What is:
- use of keywords and subclasses
- AI Risk ranking & Smart Sort vs bad % rankings
- common law search capabilities
- better reporting options
What is by using the teams functionality and adding different users to different teams. There are permissions as well.
What is a coexistence agreement?
What is a contract between two parties allowing both marks to exist.
What is distinctiveness?
What is the need that a trademark be unique and distinguishable from existing marks in the market. Examiners will refuse a trademark if it's deemed too descriptive, generic, or common.
Who is a new Haloo customer who you will close or get a meeting with in the next 2 months?
Whos is?????