Haloo
Competitors
Competitors
What is:
- how quickly you want it back (expedited vs 3 days)
- the number of Classes
- the number of jurisdictions
What is Haloo's entry level price point?
What is $10,000 for enterprise clients, or $5,000 for solo or small firms, on paper. But we negotiate :)
What is a longlist and a shortlist, and who makes them?
What is a namer. A longlist is a long list of names that a namer will come up with in early ideating and a short list is a final list of names and final contenders that a nmer will present to client.
What is:
1. Mark Selector: Find a mark on the register (pending or registered) and watch for confusing marks newly filed.
2. Competitor Watch: Watch a single owner for new activity and filings on the register. This isn't a confusion watch, but to see what others are doing.
3. Status Watch: Watch a mark for changes on the register. This isn't a confusion watch, but to see a mark's progress on the register.
4. Logo Watch: Watch a single logo. It doens't have to be on the register as of yet.
5. Affix Watch: Watch a single term. It doesn't have to be on the register as of yet.
What are WIPO and the EUIPO?
What is the World Intellectual Property Office and the European Union Intellectual Property Office.
Two different organizations that provide similar trademark registration services. EUIPO can help you register a trademark within the European Union (EU), which includes 27 member states. WIPO provides international trademark registration services - you can register your trademark in multiple countries worldwide through the Madrid System.
What providers, other than Clarivate and Corsearch, offer a full search?
What is Fovea and Markify. They offer a human-assisted comprehensive search (AI with human intervention), though we would argue these analyst driven reports are not true comprehensive and expert driven.
What is for search subscribers, you can purchase transaction watches one by one.
Name 3 titles that a lawyer at an enterprise might have who is a good fit for Haloo and explain why.
What is:
- Trademarks Manager or Head of Trademarks because this shows the team is large enough to have their own trademark department or team and requires this expertise
- Chief Legal Officer or General Counsel, because in a small company who doesn't have dedicated trademark staff, they have to do everything including trademarks and a tool that helps them move faster or displace work from counsel will be helpful
- IP Counsel, because this similarly shows that someone is tasked with all IP. Sometimes, this can be a patent lawyer but when they are in charge of all IP including trademarks at a large enterprise, a tool like Haloo that helps them build expertise is helpful.
What is Haloo's PASS PAUSE STOP risk ranking?
What is high level risk ranking to help you quickly understand the likelihood of trademark conflicts. This is NOT legal advice, but an informational risk ranking directly impacted by the search parameters you choose:
These ratings are based on a comprehensive analysis that mimics the judgment of real trademark examiners, helping you decide whether to proceed, pause, or stop your trademark application process.
NOTE: A STOP will generally mean exact match, primary class overlapping keywords from subclasses chosen. So if you set up your search differently, it will affect the risk ranking.
What is Boolean searching and wildcard searching?
What is manual searching using operators like AND, OR, NOT, and quotes (" ") to combine keywords for more precise results, narrowing or broadening results. Wildcards like * and ? can be used to add flexibility to a search.
https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en/trademarks/advanced-search
What are two ways that users can use Markify?
The full search report (ordered transactionally), or Prosearch which is their AI search platform.
How much does Haloo Watch cost?
What is, in a subscription, a minimum of $7,000 for enterprise brands, against which watches are credited at more attractive price points: $21/single country; $315/global watch.
Purchased on their own, by search subscribers only, wathces are $550/global watch, $50/single country.
Name 4 Haloo Naming/Agency clients.
Who are:
- River & Wolf
- Prophet
- Tungsten
- Tipping Gardener
- Wild Geese Studio
- Red Antler, and others
What is the difference between a Medium and Narrow Watch and what should be recommended on Watch set up?
What is a difference in the scope of trademark monitoring:
Narrow Scope: This watch is very focused. It monitors trademarks that are highly similar to the one being watched—ideal for catching direct overlaps or very close matches.
Medium Scope: This watch casts a slightly wider net, picking up trademarks that are still quite similar, but may have small differences. That makes it useful for spotting potential conflicts that aren't immediately obvious.
Both options are available for word marks and logo marks, and the scope you select directly impacts how sensitive your watch will be to potential trademark issues.
If setting up watches for clients, we recommended Medium to start.
What is Trademark Docketing and does Haloo do it?
What is the systematic process, usually with specialized software, for managing and tracking all critical deadlines, filings, and statuses throughout a trademark's lifecycle, from application to registration and renewal, ensuring compliance and preventing costly missed dates that could lead to losing valuable brand rights. https://www.altlegal.com/
- Data: Corsearch is missing 200,000 records alone in China.
- AI-native: Corsearch acquired it's AI suite vs build in house
Name 3 pain points a lawyer at a firm faces, and that could be solved by Haloo?
What is:
1. Time to search eats into profits: Takes too long to run their own searches with Boolean; and this eats into their flat fee service models and makes matters less profitable
2. Time: Takes too long to get reports back from Clarivate/Corsearch, so they can't serve clients as timely as they want.
3. Offering advice not on a full search: Many clients don't opt for a full search and they have to provide advice based on a prelim; which makes it hard to give a deep legal opinion. Haloo makes deeper searching possible for everyone.
4. Quality of search: New lawyers aren't as deeply trained on Boolean search. They can lean into AI to get them better and more consistent quality.
What is the Variant Field and how is it used? Include at least 3 suggestions for variant searches.
What is an optional power user feature in Comprehensive Search only that lets you enhance your trademark search by running a second, specialized search alongside your main search.
You can use the variant field to:
You can only choose one variant type per search, so pick what's most important for your mark. This helps make your search more comprehensive and spot potential conflicts that regular searches might miss
What is an Opposition Deadline and does Haloo show it in their reports?
An opposition deadline is the day by which third parties have to file a notice of opposition to a new trademark. It will occur a set amount of days after publication of a trademark in the official gazette. No, Haloo does not show this YET in its watch reports, though it will be doing so soon.
What is:
- Human error: Humans make mistakes and perform inconsistently
- Expertise: analysts aren't trademark experts. They are individuals trained in Boolean search, not law
- Location: C/C are sending trademark search reports to individuals oversees to complete
What is a discount on all modules for 1 year only to incentivize larger firms or enterprises to adopt Haloo quickly. There is marketing material on this - pls review.
Name 3 pain points a lawyer at an enterprise faces, and that could be solved by Haloo?
What is:
1. Legal fees: Spends a lot on outside counsel, for work that they could potentially do in house with better tools.
2. Deadlines: The business always wants the work faster, or doesn't give legal enough time to review.
3. Expertise: Not all in house teams are trademark experts. Haloo allows them to provide more accurate advice and deeper insights even for legal teams who aren't made up of trademark experts, yet who have to advise on clearance and other matters.
What is the difference between a Nice Class search, a Goods and Services Search and a Basic Search, and what is most recommended in Haloo's best practices for running searches?
What is:
- Nice Class search allows you to break down each Nice Class into subclasses or subcategories, and focus on related terms with Haloo's back end keywords
- Goods & Services search allows you to chose from approved non approved G&S inputs from the USPTO manual
- Basic search allows you to search a full Nice Class without specifying further.
What is a Madrid filing?
What is https the system through which you can get global trademark protection via the WIPO based on a national filing in a Madrid jurisdiction as the base://www.wipo.int/en/web/madrid-system/