Hasbro Background
How many people founded the company in 1923?
2 brothers
True or False: McKenna Pope’s petition gained national media attention on media outlets such as CNN and The LA Times.
True
What was Hasbro’s main weakness in regard to the Easy Bake Oven?
What was your favorite childhood toy?
All answers acceptable
What was the first toy to be advertised on television that Hasbro sold?
Mr. Potato Head
What year did McKenna Pope file a petition against Hasbro?
2012
True or False: A large opportunity for Hasbro could be investing in more eco-friendly materials for toys.
True
What is another toy (besides the Easy Bake Oven) that isn't gender neutral?
Various answers accepted
True or False: To increase their foothold, in 1954, Hassenfeld became a major licensee for the Tonka Corporation.
False, for Disney Characters
McKenna’s brother wanted to cook with the oven but felt it was only meant for girls. What was the brother’s name?
Gavin
A large overlooked weakness in Hasbro is also the ____________ controversy that is mentioned in the Harvard Business Case study.
Guess Who?
Name an example of a toy that has been a pioneer for inclusivity in some way (gender, race, etc.).
Various answers accepted
During Hasbro’s early years, what did they sell during the Great Depression that recorded $500,000 in sales?
Pencil boxes and cloth zippers
What food network star supported Pope’s campaign and released a video with messages from renowned chefs who spoke against gender bias.
Bobby Flay
What are 3 ways in which Hasbro can improve their Corporate Social Responsibility?
Gender inclusivity, diversity, and environmental sustainability
What was the estimated compound annual growth rate (%) between 2012 and 2017 within the North America market for Hasbro?
2.7%
Why did Hasbro have to immediately issue retrofit safety kits after an advanced version of the Easy bake Oven came out?
Children were getting their fingers caught in the oven leading to burns and partial amputation
In its first week, the petition was declared a success by Change.org with _________ consumers supporting it with their signatures .
45,350
What was Hasbro’s “blue ocean” that could be considered a paradigm shift?
Incorporating technology with toys and advertising
By what percentage did the net revenue decline from 2011 to 2012 for Hasbro in the US and Canadian markets?
6%