Account Team
Outlines the objective, strategies, and mandatories for a project
What is a project brief?
These two functions within Havas work closely together to develop materials
Who are copy and art?
Initiation meeting to share the project brief & timeline with all internal stakeholders (account, creative, copy, editorial, strategy, PM, etc)
What is a kickoff?
JRC, the medical, legal, and regulatory team of the Alliance
What is joint review committee?
Once the Havas account team submits materials to JRC, this function has to push it into review
Who is the Regeneron project sponsor?
Investigating and documenting to verify claims and facts
What is fact checking?
When a project travels through the team throughout its development, from beginning to end, until its finalized and approved for use
What is a route/routing?
The day of the week of the weekly derm JRC meeting
What is Monday?
Illustrates the year at a glance project schedule
What is a gantt chart?
Havas internal team reviews for creative, brand, strategic, and editorial accuracy
What happens before the first Alliance review?
Sanofi & Regeneron combine their resources and promote a product under one name
What is the Alliance?
The day and time of the project sponsor submission deadline
What is Tuesday at 12pm?
Team that ensures all project timelines and key milestones are met
Who is the Havas account team?
Language that refers to the immediate next step the audience should take
What is a call to action?
Process that helps an organization align around the strategic direction, choices, and tactics needed to achieve its goals for the upcoming year
What is brand planning?
Review comments made by the JRC review team with Havas and the Alliance to ensure alignment, accuracy, consistency with messaging/branding, while maintaining the competitive edge of our messaging
What is the JRC response meeting?
Havas account team annotates claims to a references on a submission document
What is tagging and linking?
Department that ensures the highest quality control, from brand guidelines to FDA regulations to AMA grammatical accuracy
What does the editorial department do?
Team that encapsulates everything a business or an organization does to put customers first, managing their journeys, and serving their needs
What is Customer Experience (CX)?
The deadline when the FDA reviews the drug application
What is PDUFA?