Understanding Business
Understanding Business
Marketing
Operations
Random
100

Entrepreneur

What is the name given to someone who starts up a business?

100

Quaternary sector

What is the sector of industry which provides a knowledge-based and information and uses highly skilled staff?

100

Telephone survey

What is the method of market research where researchers contact respondents via telephone and ask them a series of questions?

100

Centralised warehousing

What is the name given a warehouse where all inventory is kept in the one place?

100

Product portfolio

What is the name given to a business which sells a variety of different products?

200

Public limited company

What private sector organisation sells their shares on the stock exchange?
200

Political, Economic, Social, Technological, Environmental and Competitive 

What are the external factors?

200

Physical evidence

What is the name given to the layout, design and facilities the business has?

200
Labour-intensive

What is the method of production which relies heavily of the employees of the business?

200
Benchmarking

What is it called when a business will copy the techniques used by another organisation?

300

Social enterprise

What is the name given to an organisation in third sector which has a main social/environmental aim?

300

Franchisee

What is the name given to an individual who buys the right to sell another business' products/services?

300

Skimming

What is the pricing strategy which starts with a high price and then lowers their price when competitors start to appear?
300

Fairtrade

What is it called when farmers will get a fair wage for their products?

300

Into the pipeline promotions

What is the name given to promotions which a manufacturer will use to encourage a retailer to stock their products?

400
Matrix structure

What is the name given to the structure where staff from different functional areas come together to work on a particular task?

400

Operational decision

What is the name given to a short-term decision made to help the business run effectively?

400

Quota sampling

What is the method of sampling where respondents are selected based on certain characteristics?

400

Quality Symbol

What is it called where the business has proof they have met an agreed standard?

400

When a business takes over their supplier

What is backward vertical integration?

500

Narrow span of control

What is the name given when very few people report to one manager?
500

Limited Liability 

What is it called when shareholders can only lose the money invested into the business?

500

Boston Matrix

What is the name given to the diagram used to plot the range of products an organisation uses?

500

CAD

What is the programme called which is used to design products on the computer?

500

Outsourcing

What is it called when a business will pay for another business to do a certain activity for them? e.g. Cleaning 
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