Watch Your Language!
The literal meaning of a word.
"The beatings will continue until morale improves."
Punishment
This sequential persuasion technique begins with a small request followed by a larger request.
Foot in the door
This effect states that humans are much better at detecting truth than detecting lies.
Veracity effect
This characteristic of visual messages means that images possess a documentary quality.
Indexicality
Someone with coulrophobia is terrified of these. Best to stay away from Barnum and Bailey!
Clowns
Emotional and attitudinal associations with a word
Connotative meaning
"I'll scratch your back if you give me a dollar."
Promise
This sequential persuasion technique involves asking for a huge request followed by a smaller, more reasonable request.
This theory suggests that people alter information in a number of ways in order to deceive others.
Information manipulation theory
This characteristic of visual messages means that images can represent, or sum up, ideas and concepts. They serve as symbolic representations of things.
Iconicity
This is the only monosyllabic state in the USA.
This is another name for linguistic relativity.
Sapir-Whorf hypothesis
As a specialist in microwave cookery, I don't think you should be microwaving raw chicken.
Negative expertise
When I tell you that you are going to be the victim of an unethical persuasion attempt WITHOUT telling you the nature of the future attempt, I am engaging in this.
Forewarning
Named after a famous Shakespearean character, this effect suggests that people often mistake nerves for deception.
Othello effect
If this message characteristic offends, rather than delights, a boomerang effect is likely.
Humor
This muppet famously played Bob Cratchit in the Muppet Christmas Carol.
"If you don't floss, your teeth will fall out!" This claim is an example of this-framed language.
Loss
Beyonce would take me to the airport. Don't you want to be like Beyonce?
Positive altercasting
Climax order
This model suggests that deception results in (a) generalized arousal, (b) anxiety, guilt, and other emotions accompanying deception, (c) cognitive components, and (d) liars' attempts to control verbal and non-verbal cues to appear honest
Four-factor model
This characteristic of visual messages means that images cannot convey logical relationships because they lack logical operators
Syntactic Indeterminacy
Ironically, this is the largest internal organ in your body.
Small intestine
The extended parallel process model explains that a proper fear appeal must have these four message qualities.
Perceived severity, perceived susceptibility, self-efficacy, response-efficacy
You have the most beautiful eyes I've ever seen. And you're such a great friend. Would you please add me to your will?
Liking
When you present the opponent's argument alongside yours and do NOT say why theirs is flawed, this is an example of this kind of argument.
Two-sided, non-refutational argument
This theory suggests that we tend to believe what we hear.
Truth default theory
According to the ELM, music with evocative ________ may persuade people via the central route.
Lyrics
This was the codename for the World War II Battle of Normandy.
Operation Overlord