Rude Dude with a Bad...
ABC means this in the context of persuasion.
Attitude-behavior consistency
This theory, an evolution of "TRA" is one of the most commonly used in social science disciplines.
What is the theory of planned behavior?
This influential school of thought posits that behaviors can be shaped by rewards and punishments.
What is operant conditioning?
This theory suggests that feelings of hypocrisy are uncomfortable, and we are motivated to decrease them.
What is cognitive dissonance theory?
This influential persuasion theory predicts the extent to which people will think deeply about an issue.
What is the elaboration likelihood model?
This dimension of source credibility means you know your stuff!
What is expertise?
This Celtic holiday is the origin of Halloween as we know it today
Samhain
Attitudes are much easier to change than this.
What is behavior?
TRA/TPB posits that this directly predicts behavior.
What is behavioral intention?
This school of thought was born from an experiment involving bells, dogs, and saliva.
What is classical conditioning?
I made a promise in front of my whole class. This criterion definitely increases cognitive dissonance.
What are choices made in public?
"Meh." This key concept is an important predictor of elaboration in a receiver.
What is motivation?
This dimension of source credibility means you have the receiver's well-being in mind.
What is good will?
The antagonists from this horror movie franchise have been deemed "the perfect organism."
Alien
I strongly agree that this is a useful way to measure attitudes.
What is a likert scale?
This key concept in TRA/TPB concerns the perceived prevalence of a behavior.
What are descriptive norms?
In this classic experiment, Bandura found that children often enacted violence on this object.
What is a bobo doll?
I was coerced, so I feel less cognitive dissonance. This is an example of this criterion in action.
What is voluntariness?
I don't know much about any of that fancy book learnin'. This receiver characteristic is a key predictor of elaboration.
What is ability?
Social Judgment Theory posits that this trait greatly affects the shapes of ones latitudes.
What is ego-involvement?
The Goelitz Confectionary Company changed its name to its current pleasing, rhyming name in 2001. Ew! I got the buttered popcorn flavored one...
Jelly Belly Candy Company
A bird, a plane, superman. When measuring attitudes, all of these things could be categorized as an example of this.
What is an attitude object?
This key concept in TPB concerns the extent to which a person believes they have agency over a behavior.
What is perceived behavioral control?
Social cognitive theory says that humans can increase this via observational and direct learning.
This persuasive technique involves asking people to "play devil's advocate."
What is counter-attitudinal advocacy?
Receivers processing messages via this route will be persuaded by strong arguments.
What is the central route?
Women are damned if they do and damned if they don't. This sentence exemplifies what concept related to gender and persuasion.
What is the double-bind?
Marzipan is made from these.
What are almonds?
"I love weddings!" This is an example of this kind of attitude.
What is an affective atittude?
Intentionality is just one of several criteria for determining whether an influence attempt is ______ persuasion.
What is Pure?
Continuing to play a difficult level in a video game in order to achieve the satisfaction of beating the level is an example of this.
What is intrinsic motivation?
This uncomfortable psychological state occurs when people feel their freedom is threatened.
What is psychological reactance?
Persuasion as a result of processing via this route will be short-term and vulnerable to later counter-persuasion attempts.
What is the peripheral route?
The relationship between age and persuadability is best described as this shape. U know it.
Curvelinear
The singularized version of this Agatha Christie classic would be "a crow on the orient express."
What is "Murder on the Orient Express?"